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Aprilia Introduces RS 660

Resting on an all-new technical basis and defined by the brand-new 100-bhp 660cc parallel-twin engine, a new generation of lightweight yet high-performance bikes is born.

LIQUI MOLY Becomes Title Sponsor of MotoGP Race in Teruel, Spain

According to the agreement, LIQUI MOLY will remain the exclusive lubricant supplier for Moto2 and Moto3 until 2023.

Lucas Oil’s New Synthetic 4-Stroke SxS Engine Oil Protects Important Off-Road Vehicle Components

Designed specifically for use in side-by-side, ATV and UTV off-road vehicles, this new synthetic SxS lubricant uses Lucas’ race-proven engine oil formulation to protect vital engine components in all riding conditions.

Sherco USA Donates Bike to Deserving Military Member

Sherco USA has decided to accept this challenge coin from Noah on behalf of all the manufacturers in the entire off-road community, and encourages everyone to accept the challenge, and recognize the brave men and women who serve our country.

Red Line Synthetic Oil Launches ‘Maintain Your Chain’ Powersports Giveaway

As part of the ‘Maintain Your Chain’ campaign, 20 cans of product will be given away to entrants over the course of four weeks, with winners to be announced on Red Line’s Instagram and Facebook stories.

Red Line Synthetic Oil Announces Chain Lube with ShockProof Addition

Red Line’s new Chain Lube with ShockProof utilizes the latest innovation in chain lubricant technology.

Morgan Lucas Appointed President of Lucas Oil Products

As Lucas Oil continues to grow and expand into different markets, Morgan is poised to make an immediate impact.

Lucas Oil Promotes Dave Wonser

As Vice President of Brand Development, Wonser will oversee a wide array of business functions including branding, product development, online and offline promotions and market research.

Muc-Off Announces Sponsorship of World Superbike Team Ducati Feel Racing

After a phenomenal 2019 with Scott Redding dominating the British Superbike scene and taking the BSB title, Muc-Off have moved up to the WSBK stage with Redding and joined forces with Factory Ducati Feel Racing team.

Tucker Show 2020

The Tucker Show, held in Fort Worth, TX, on Jan. 21-23, brought together dealers, vendors and media personnel under one roof for three days of product presentations, educational training seminars and networking.

Red Line Synthetic Oil Products Ensure Safe and Smooth Winter Fun on Snowmobiles

Red Line Synthetic Oil has a variety of high-performance products, designed to help snowmobiles perform optimally all winter long.

Twin Power Introduces 6 Gallon Bag in a Box Dealer Oil Program

The new program is ideal for service-oriented shops by offering a unique solution for stocking multiple lubricants (up to six products) on one convenient dispenser rack that takes up no more space than a single 55 gallon drum.

XPS Launches New Care Products Line for All Powersports Vehicles

BRP dealers will now be able to carry 21 new care products from XPS, for a one-stop-shop of recreational specific care items for their customer’s maintenance needs.

Lucas Oil Renews Title Sponsorship of AMA Pro Motocross Championship

The multi-year deal ensures that Lucas Oil, the globally renowned American-based manufacturer and distributor of additive and lubricant products, will continue in this role with the world’s most prestigious motocross championship through at least the 2021 season.

WPS Announces New Distribution Agreement with Spectro Oils

Western Power Sports is proud to announce a new distribution agreement with Spectro Performance Oils.

BASF Enters North American Engine Coolant Market with Glysantin Brand

BASF will introduce its Glysantin branded engine coolant products to the North American automotive industry in January 2020.