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Bell Helmets and Cafe Racer XXX Partnered Up for a Good Cause

Bell Helmets and Café Racer XXX recently partnered to put together an incredible charity ride in India, through the Himalayas in support of the American Himalayan Foundation and its goal of ending human trafficking.

Bell Helmets Launches Dealer Training Website

Bell Helmets has launched its Brandecation training website. The all-new site is a powerful solution for Bell Helmet representatives, staff members and dealers to stay up to speed on key technologies, brand history and upcoming product launches.

Bell Helmets and Seven Collaborate on Co-Branded Motocross Kit

Bell Helmets has announced its partnership with premium race wear brand, Seven MX, to produce co-branded products. The partnership with Seven MX will combine the technology and creativity of both brands, providing high-quality racing gear in one total package.

Bell Helmets Announces Pro Star Helmet Sweepstakes

Here’s your chance to win a Bell Pro Star helmet – the same helmet worn by the top Road Racers and Flat Trackers in the world – along with a complete package of Bell products.

Bell Helmets Now Offering MIPS Impact Technology in Certain Helmets

Bell Helmets has taken yet another step in bringing innovative safety technologies to the masses with the announcement that MIPS, or Multi-Directional Impact Protection System, will be offered within several of its higher-volume helmets. The technology, first offered within Bell Bike helmets, is designed to manage energy from rotational and angular impacts.

SHARK Helmets To Be Official Partner of the Yamaha Motor Europe 2016 European MT Tour

SHARK Helmets has been announced as an official partner for the Yamaha Motor Europe 2016 European MT Tour. The partnership will see selected SHARK Helmets available for testing alongside models from Yamaha’s MT Range as part of the tour.

Zox Helmets Launches Redesigned Website

ZOX Helmets has announced that its website has been redesigned with an all-new look. The site now contains more detailed photos, descriptions and helmet information.

Apparel Pro: Helmets

Last fall a motorcycle friend of mine came to visit in SoCal. He’s a friend, a traveler and to the best of my knowledge, he doesn’t own a car. I suppose most folks would call him a “hard core” motorcyclist. Somewhere in the conversation he mentioned the age of his helmet, which bordered on being

HJC Marvel Helmets

HJC Helmets has announced a very special line up of Marvel helmets. The first helmet line up to be launched will feature Marvel’s Captain America on HJC’s most popular CL-17 model and the Iron Man on IS-17 model with a special amber face shield.

Bell Helmets and Ace Cafe London Announce Multi-Year Deal

Bell Helmets has announced a multi-year agreement with Ace Cafe London. The transatlantic partnership will fuse the history, authenticity and credibility of the two historic brands in the creation of exclusive limited edition products, while also co-operatively joining together for unique future racing initiatives.

Bell Helmets Names its 2016 Road Team Athlete Roster

Bell Helmets has announced its road team ambassador roster ahead of the 2016 MotoAmerica season. The ambassadors will wear a combination of Bell’s all-new Pro Star and Custom-Fit Star Carbon helmets.

NiTEK Helmets Launches US Race Sponsor Program

NiTEK Helmets has announced a helmet race support program in the U.S. for 2016. NiTEK will sponsor 400 professional and amateur riders in Nitek P1 and Nitek Interceptor helmets for the 2016 racing season.

BRG Sports and 360fly 360-Degree Video Integrated ‘Smart’ Helmets

BRG (Bell, Ridell, Giro) Sports, and 360-degree camera innovators, 360fly, announced a full line of “smart” helmets, integrated with 360fly’s proprietary 360-degree 4K video, at the 2016 Consumer Electronics Show (CES).

Fulmer Helmets Under New Ownership

Jim Wied, president and owner of BCS International, a powersports product and accessories provider, has announced the purchase of Fulmer Helmets, one of the oldest family-owned motorcycle helmet and apparel brand in the United States.

Jorge Lorenzo and SHARK Helmets Confirm Partnership in MotoGP

Spain’s triple MotoGP World Champion, Jorge Lorenzo, and SHARK, a French helmet manufacturer, announced the signature of a three-year partnership in MotoGP. Lorenzo will be wearing the Race-R PRO, SHARK’s flagship product, in all races.

BRG Sports & 360fly Partner To Develop Advanced Helmets Featuring 360-Degree Video Tech

BRG Sports and 360-degree camera innovators, 360fly, have announced a formal partnership to develop a line of advanced helmets, featuring 360fly’s stitchless, single-lens 360-degree video capture technology.