American International Motorcycle Expo Launches New Website and Logo
The new website and logo focus on the show’s theme of ‘Energy and Excitement.’ AIMExpoUSA.com allows visitors to request a booth quote, communicate with sales reps, gather up-to-date information and more.
Western Power Sports Partners with FOX
WPS is now stocking the full line of FLOAT 2 ski shocks for snowmobiles along with service parts, upgrade kits and the necessary tools.
Ducati Newport Beach Wins Manufacturer’s ‘North America’s Top Motorcycle Sales’ Award for Second Consecutive Year
Located in the heart of Southern California, the 8,400-square-foot shop posted a 25 percent year-over-year increase in new bike sales from 2011 to 2012. This fueled its leading role as Ducati’s strongest dealership in North America, where the exclusive Italian brand has 149 authorized retailers. Also, for the second consecutive year, the shop led Ducati’s Southwest region in new unit sales.
Lonski and Associates LLC Expands with Addition of Dan Harmon to Team
Harmon brings a wealth of experience to the company, and his primary focus will be working on retained and contingency searches for industry clients in the marine, powersports, automotive and outdoor recreation industries, including supply chain and logistics support, OEM sales and operations management, and retail dealer operations support.
PowerSports Network Launches SocialLink Rewards Program
The program encourages consumer interaction by giving points each time an enthusiast shares or ‘likes’ something on a dealership’s Twitter or Facebook page. This, in turn, drives more Web traffic to these sites and increases overall sales.
Increase Your F&I RBI — Keep Swinging For Success
When you ask a top-shelf F&I manager how many swings they take when trying to sell an extended service contract, they will usually respond, “As many as it takes.” Ask a mediocre player, and they’ll usually say two or three. How many swings do you take? This is not baseball. The only way to strike out is to stop trying! There are at least five basic swings available to an F&I Manager when selling an extended service contract to a customer. Let’s take a look at these five key plays.
DFW Honda
How has DFW become an L-5 Power House Honda dealer (one of 40 in the United States) while also earning an A+ rating from the Better Business Bureau? The owners credit maintaining a good relationship with their customers while keeping a firm eye on the bottom line. In fact, one of the first things they did after they bought the business was to find an operational accountant (not a CPA) and put him on the management team.
Penske Logistics To Manage Harley-Davidson’s Processes in Brazil
Penske developed a customized methodology of work and new roles inside the South American-based distribution center to meet the clients’ deadlines, demands and distribution flows. This work includes receiving, separating and distributing pieces, merchandising material, accessories and clothing.
PowerSports Network Releases Craigslist and Backpage Inventory Listing Tool
New tool allows dealers to expand the reach of their website inventory without having to log in to another website.
Brian Slark To Be Inducted into AMA Motorcycle Hall of Fame
The AMA Motorcycle Hall of Fame has announced the fourth member of the induction class of 2012. Bike restorer extraordinaire and motocross pioneer Brian Slark will be inducted into the Hall of Fame as part of the 2012 AMA Legends Weekend at the Red Rock Resort in Las Vegas, Nev., Nov. 16-17.
The ART of Rebutting Objections
It’s as enjoyable as hitting your finger with a hammer. Your heart races faster than the paparazzi’s camera flashes at a Lindsey Lohan court appearance. The red in your face exposes your discomfort. Your mouth feels as dry as the Mojave. This is it the sum of your fears. You’ve just been hit with an
National Speed Sport News Adds Cory Jonson to Sales Team
Jonson brings more than 20 years of experience in powersports product sales and long-term strategic planning with clients to the company. Prior to joining NSSN, Jonson was instrumental in driving sales and brand marketing for companies such as Leo Vince, Sunstar Engineering/Braking and Pirelli/Metzeler Motorcycle Tires.
May 2012 Overall Dealership Status Report
This month, we’ll compare May 2012 total dealership data from one of our metric dealer’s 20-groups against the National Norm numbers (overall averages for all our metric 20-groups) and the average of the Top 5 performing dealers in each category. In Chart 1 we see that the group’s average dealership revenue stream through May
MPN Launches 2012 Dealership Superstar Competition
The 2012 Dealership Superstar Competition sponsored by Western Power Sports has officially opened. Nominate a Dealership Superstar today!
Rick Mitchell Joins AMA Pro Racing
AMA Pro Racing has secured the services of industry veteran and former racer Rick Mitchell as a sales consultant. Mitchell brings a wealth of experience to AMA Pro Racing, having held sales and marketing positions for a number of highly-respected brands in the motorcycle industry over the past three decades.
Electric Boogaloo
Does the Electric Motorcycle Market Have Enough Moves for 2012?