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Vee Rubber Unveils Rebranded Premium Brand Tires, Logo at AIMExpo

The Vee Rubber Group has announced its latest premium branded tires will be marketed under a new logo — VEE Moto Tires for the powersports industry starting at AIMExpo.

PODCAST: Versatile Tires

Like the recipe for Coca Cola, designing the correct compound for a versatile tire can be a challenging process, but it comes with a high reward.

System 3 Off-Road RT320 Tires Tackle Any Trail

The System 3 RT320 Race & Trail tires are now available in 35-in. and 33-in. sizes for 15-in. wheels, with a new 9.5-in. width that delivers amazing benefits.

System 3 Off-Road Sand Tires Add New Sizes

With new 31-in. sizes, the System 3 DS340 sand tires deliver powerful paddle performance to a broader range of UTVs.

MICHELIN Scorcher Sport Tires Enhance Ride On Harley-Davidson LiveWire

The custom-designed MICHELIN Scorcher Sport tires have been selected to equip the first Harley-Davidson all-electric motorcycle, the all-new LiveWire.

Toyo Tires Introduces Open Country SxS for Outdoor Enthusiasts

Toyo Tire U.S.A. Corp. has answered the call from side-by-side enthusiasts and released their first tire dedicated to this growing market, the Toyo Open Country SxS.

Shinko Tires to Sponsor Carson City Flat Track Race with $10,000 Contingency Program

Shinko Tires is a sponsor of the 2019 Carson City Flat Track Race held at Fuji Park Fairgrounds on Aug. 23 and 24, in Carson City, NV.

Tucker Releases 2020 Tires, Shop, Service Digital Catalog

For 2020, Tucker has added even more helpful information focused on tires, shop supplies and service essentials; as well as the brands and products dealers need to help keep customers’ powersports machines in top condition.

Metzeler Karoo 3 Off-Road Adventure Tires

The Karoo 3 tire is highly versatile, capable of high mileage while maintaining excellent grip, stability and handling.

Mitas to Reveal TERRA FORCE-EF and TERRA FORCE-EH Enduro Tires at Erzbergrodeo Motorsport Event

Mitas, part of the Trelleborg Group, will reveal a new generation of Enduro and Extreme Enduro tires at Erzbergrodeo, the motorsport event held from May 30 to June 2, 2019, in Eisenerz, Austria.

VIDEO: Bias vs. Radial Tires

Every tire buying decision is based on a lot of factors, and demonstrating this knowledge to your customer will give them confidence in your recommendation.

Shinko Tires Launches New Logo And Video

The new logo is more streamlined and simplified, a reflection of the brand’s commitment to provide tires that exceed performance standards without the excessive costs of its competitors.

Versatile Tires: Manufacturing the Best for All Terrains

When choosing which tires to stock in your dealership, you want to choose items that will be valuable to not only your shop but to your customers as well. From puncture protection, durability, straight line acceleration and traction, tire manufacturers are working behind the scenes to test out different compounds to create a balance that

VIDEO: Identify Tires by Customer Interest

It is important to identify your customers’ interest, riding style and terrain they anticipate riding on before you recommend a set of tires to them.

QuadBoss Radial Utility Tires

Designed for optimal performance on intermediate to hard terrain, the QuadBoss QBT846 Radial Utility Tires feature an aggressive sidewall tread to grab traction in ruts and sticky situations.

Risk Racing A.T.S. Stand Eliminates Low Hanging Tires

With both tires lifted, simple tasks like cleaning and servicing are much easier.