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Off-Road Profitability: Selling the Right Vehicles Leads to High Margins

There are several factors to consider before adding an OEM to your dealership. Will the company have inventory, with a model mix that’s in demand? Are the vehicles competitively priced?

BFGoodrich Tires Launches OnTrail Off-Road App

OnTrail is a first-of-its- kind mobile app for off-road enthusiasts, combining essential trail companion tools with community sharing functions, allowing adventure seekers to communicate and share their trips in real time.

Husqvarna Motorcycles 2022 Off-Road, Dual-Sports Range

The seven-strong lineup of 2-stroke and 4-stroke machines boasts a host of innovations, delivering light and manageable machines without rival in conquering all types of terrain.

Kayo 2021 Off-Road Model Lineup – ATVs and Dirt Bikes

Kayo is proud to announce some great new models and updates to their line of affordable and dependable ATVs and dirt bikes.

Polaris Donates $80,000+ to Off-Road Organizations

The nine nonprofit organizations that were awarded a Spring 2021 T.R.A.I.L.S. grant received awards ranging from $6,000 to $10,000.

Sunnyside OffRoad Launches Off-Road Capable, Ultralight Camping Trailer

This ultralight camping trailer is perfect for any tow vehicle including a side-by-side.

Honda Announces 2021 Off-Road Racing Teams

American Honda announced its lineup of off-road racing teams, some of which have already begun competing in various 2021 racing series.

System 3 Off-Road ST-5 Wheels

The ST-5 wheels from System 3 Off-Road bring rally-racing style to the UTV market.

Gates Carbon Drive Launches New MudPort Sprocket Line for Off-Road Electric Two-Wheelers

The new sprockets, featuring patent pending MudPort technology, offer advanced debris shedding for belt drivetrains compared to traditional sprockets.

Off-Road Interest Increases Demand for HISUN

Setting the company up for growth well before the pandemic, HISUN Motors was able to adapt to the quickly changing industry in 2020, resulting in a record-breaking year.

Vanderhall’s Off-Road EV, Navarro to Use Matrix Platform

Technology is the foundation of Vanderhall’s entry into their upcoming off-road model.

Vanderhall Releases Off-Road Adventure Vehicle

Vanderhall Motor Works released a video of its new offering: the Vanderhall Navarro.

Suzuki Announces 2021 Off-Road Models

If family fun is what you’re looking for, Suzuki off-road motorcycles are just what you need.

Arctic Cat Announces Model Year 2021 Off-Road Lineup

For the 2021 model year, Arctic Cat has simplified its product lineup, with a sharp focus on offering high-performance side-by-sides and ATVs across the most popular product classes and categories in the powersports industry.

Yamaha Proven Off-Road 2021 Side-by-Side and ATV Models

Yamaha Motor Corp., USA, introduced the 2021 side-by-side and ATV lineup of Proven Off-Road vehicles, highlighted by new additions and enhancements.

Kawasaki Rebrands 2021 Off-Road Competition KX Models

The KX brand symbolizes the championship winning DNA instilled by Kawasaki, while the X-designation distinguishes these models as off-road competition motorcycles.