Best in The Desert Names Scot Harden Business Development, Marketing Director
Best in the Desert, the largest off-road race series in North America, has announced that Scot Harden has joined the organization as Business Development/Marketing Director.
TCX Boots Names New Sales and Marketing Director
TCX Boots recently announced that Michael “Tex” Mawby has been appointed to a new role as director of sales and marketing. Mawby served previously as the brand’s director of business development.
iXS Hires Industry Vet Boaz as National Sales and Marketing Manager
Swiss motorcycle gear specialist iXS says it is focusing on improving the service of its dealers around the world. The company’s first step to building the brand in the U.S. is the addition of Jeffery Boaz as National Sales & Marketing Manager.
ODI Grips Hands Johnny Jump Sales and Marketing Manager Role
ODI Grips is growing its powersports sales and development programs with the help of powersports veteran Johnny Jump, who has been hired to serve as powersports sales and marketing manager for both domestic and international markets.
Kawasaki Names New Marketing Managers
Kawasaki Motors Corp., U.S.A. has announced the promotion of Bob O’Brien to senior marketing manager and Ken Essex to the role of public relations manager.
Bonacquisto Named Director of Marketing for VP Racing Fuels
VP Racing Fuels has announced the appointment of Donato Bonacquisto as director of marketing. In that position, Bonacquisto will be responsible for advertising, sponsorships, event management and public relations in support of all VP business divisions including Race Fuel, Branding and Consumer Products.
American LandMaster Names Keith Wells New VP of Sales and Marketing
American LandMaster has announced Keith Wells has been hired as the new vice president of sales and marketing. As vice president, Keith will execute American LandMaster’s strategy and deliver growth and profitability across all channels.
American International Motorcycle Expo Welcomes New Marketing Manager
The American International Motorcycle Expo (AIMExpo) has announced that Amy Hogancamp has joined the Motorcycle Industry Council as marketing manager for the MIC Events team that produces AIMExpo.
QuickShift Marketing Hires Mike Keller
Powersports industry veteran Mike Keller has been hired by Bonnier Motorcycle Group’s in-house marketing agency QuickShift as Strategic Account Manager. His appointment is effective immediately. Prior to joining QuickShift, Keller served as Associate Publisher at Transworld Media.
ARGO Names New VP of Sales & Marketing and US Regional Sales Manager
ARGO has announced the addition of two new sales roles to its Vehicle Division. Effective immediately, Kevin Asselin has been named vice president of Sales & Marketing, while Denny Turnbull has been named U.S. Eastern Regional sales manager. Both are experienced powersports veterans who will play integral roles as the company seeks to bolster its retail sales and distribution across North America.
Arctic Cat Brings Event Marketing to SEMA Show
Arctic Cat continues to take event marketing to places unseen by its competitors including the SEMA Show in Las Vegas which ended last week. SEMA show visitors were treated to the Arctic Cat UTV Experience which included the ability to ride along in a brand new 2017 high-performance Arctic Cat Wildcat X piloted by a professional driver.
CFMOTO USA Names Director of Marketing
CFMOTO USA has announced that industry veteran John Tranby has joined the company as director of marketing. This new position was created to utilize Tranby’s industry knowledge to better support and develop the CFMOTO dealer and customer experience.
Imz-Ural Ramps Up Global Sales Strategy with New Dealer Services, Marketing & Distribution Structure
Josh Kane Named U.S. Director of Sales & Dealer Services IMZ-Ural, the Redmond, Wash.-based owner of Ural Russian sidecar motorcycles made in Siberia, this month deeply invested in its dealer base and marketing programs by naming Josh Kane as U.S. Director of Sales & Dealer Services, and hiring Hayter Communications as its public relations agency
Rockford Fosgate Announces Oliver Marketing Expands Brand into Southern California
Rockford Fosgate has announced that Oliver Marketing is expanding representation of the brand’s mobile, motorsports, and marine products into the Southern California market, effective immediately.
Drayko Jeans Partners with Pro Riders Marketing
Pro Riders Marketing and Drayko Jeans have announced a new partnership. Pro Riders will handle marketing in the U.S. and beyond beginning June 1, 2016. Drayko is distributed by Western Power Sports and HardDrive.
Kerry Graeber Joins Suzuki as its Vice President of Sales and Marketing
Suzuki Motor of America Inc., (SMAI) has announced the appointment of Kerry Graeber as the company’s new vice president, sales and marketing. A former executive with the company, Graeber rejoins Suzuki to focus on strengthening the Suzuki brand in the American powersports market and expand the company’s recent sales success.
