Capitalize on the Growing Women’s Powersports Segment
Clothing and accessory sales are a big part of your bottom line, so it makes sense to encourage women, now more than 12 percent of the motorcycle-buying public, to shop in your store.
Gryphon Launches New 2024 Motorcycle Gear, New Styles and Cutting-Edge Features
Featuring six new jackets and four new styles of gloves for all roads, trails and conditions.
Kuryakyn, Twin Power, Speed and Strength, and River Road to Showcase Gear and Accessories at Sturgis
Each of the brands will highlight its most popular products and showcase new additions.
Apparel Pro: Snow Gear
Suit up properly for fun in the snow.
Dainese Group Announces Grand Opening of San Diego Flagship Location
An experience with racing memorabilia and full lines of protective wear from Dainese Group brands.
Merlin Launches New Adventure Laminates for 2023
Two new laminated jackets and pair of trousers launch as part of the Explorer adventure collection.
Dainese Motorcycle Touring Collection 2023
Safety, control, adaptability: the fundamental characteristics of the equipment you need to explore the world by motorcycle in complete freedom on any terrain and in all weather.
Harley-Davidson Launches H-D Collections
Building on 120 years of moto culture, H-D Collections honors the past, while driving Harley-Davidson apparel into the future.
REV’IT! Apex Collection
Track protection, street style.
509 Launches Motorcycle Gear with Industry-Leading Innovations
509 is known for snow gear and branching into the street motorcycle segment.
REV’IT! Layers for Fall
At REV’IT!, sophisticated design is not limited to leather and textile outerwear.
How to Sell Gear to Seasoned Riders
Unlike with new riders, price probably isn’t the object.
The Harley-Davidson Museum Is Heating Up This June
Wild Ones Vintage Motorcycle Rally returns and the brand-new
Harley-Davidson Shop premieres.
May Events at the Harley-Davidson Museum
Bike Nights and Saturday demos return; Mother’s Day celebrations, new displays and so much more are coming to the crossroads of 6th and Canal this month.
REV’IT! Spring/Summer 2022 Collection
New products broaden apparel range across seven segments.
Women in Powersports Continues to Grow
It is important for dealers to put some time and thought into servicing this growing cohort of customers.
