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New Indian Motorcycle Models Equipped with Metzeler Tires

In addition to the Indian Challenger, METZELER tires will exclusively equip the brand new Indian FTR.

Bridgestone Motorcycle Tires Named Title Sponsor of 2021 AHRMA National Historic Cup Road Racing Series

The 2021 Bridgestone Tires AHRMA Historic Cup Road Racing Series will take place at some of the finest and most historic venues in the United States.

Bridgestone Announces Battlax Sport Touring T32, T32GT Motorcycle Tires

One of the Battlax Sport Touring T32 tire’s standout benefits is its improved overall wet performance versus its predecessor, the Battlax Sport Touring T31 tire.

Bridgestone BATTLAX Motorcycle Tires Selected as OE on Yamaha MT-09 ABS

The Bridgestone BATTLAX HYPERSPORT S22 tires are engineered to provide enhanced dry grip, light handling and wet performance.

Top Tips for Selling Tires

Follow this interactive graphic to identify the top tips to sell tires this season.

MIC, Powersports Veteran Larry Little Retires

Larry Little is retiring after more than 40 years and a variety of important work in the powersports industry.

Metzeler Presents New Racetec TD Slick Tires

The RACETEC TD SLICK can be used without tire warmers and does not require any changes to a rider’s normal set-up to perform at its best.

Bridgestone to Supply Battlecross Motorcycle Tires to TM Racing USA

As a tire supplier for TM Racing USA, Bridgestone will provide its full-line of Battlecross off-road tires for TM Racing motorcycles in the U.S.

Harley-Davidson Dealer Retires with Help from Performance Brokerage Services

Over 100 years in the business with an early start in the motorcycle industry, Tramontin Harley-Davidson was one of the oldest dealerships in the State of New Jersey.

STI Tires & Wheels Now Distributed by Parts Unlimited

Beginning immediately, Parts Unlimited dealers will be able to provide their customers with STI’s high-quality mix of UTV and ATV tires and wheels and off-road motorcycle tires.

Kicking the Tires: Why Improved Customer Data Management Can’t Wait

Let’s discuss some resultant costs of putting off customer data management improvements, including longer setup times, missed opportunistic sales and being less equipped to develop sales and marketing strategies down the road.

WPS Announces Distribution Agreement with Dunlop Motorcycle Tires

Beginning in January 2020, WPS will start shipping the complete Dunlop motorcycle tire line and educating their vast dealer network on the iconic brand.

Bridgestone Enhances Motorcycle Portfolio with 6 New Tires

Bridgestone is committed to developing and designing new and cutting-edge tires that enable motorcycles to perform at their peak. These new products utilize the latest technologies to meet the needs of their target riders.

Bridgestone BATTLAX Motorcycle Tires Selected as OE on Kawasaki Ninja 1000SX

The BATTLAX HYPERSPORT S22 tires feature a new tread pattern and optimized tread compound to enhance dry grip, light handling and wet performance. These features provide sport motorcycle riders with peace of mind when the weather suddenly deteriorates or when driving on wet surfaces.

Continental Launches 6 New Tires at EICMA

Three new sport tires that will redefine the sport tire world, two new road tires for the on-the-go city rider and an all new all-terrain tire that will rock the dual-sport class.

System 3 Off-Road Mud Master Tires on 20-in. Wheels

With lugs up to 2-in. deep, and a lightweight carcass that’s 8-ply rated, the all-new XM310R by System 3 Off-Road lets UTV drives master mud holes with ease.