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NYT Report: Young Buyers Turning to Used Bikes, Delaying Harley Recovery

The New York Times reported that Harley is likely to see a prolonged recovery due to the fact that younger buyers (i.e., millennials) are snapping up lower priced used bikes and metric models as opposed to purchasing a new Harley. 

Is The Motorcycle Industry Dying?

A Look At The New Rider Market Bloomberg followed the July 4th holiday with the declaration “The Motorcycle Industry Is Dying” on July 5th. While the pronouncement created some fireworks in cyberspace, many in the real world of the motorcycle industry took it as business as usual. “We all die a little each day,” claimed

Embracing the Custom Culture

The custom culture has been around since 1945 but it was not known as such. The world of custom motorcycles was dominated by Harley-Davidson, and from around 1958 through about 2005 was better known by association as the V-twin aftermarket. What changed was the acceptance of multiple brand drivetrains combined with their unique and influential

‘What If’ Scenarios Playing Out In My Head

Dear Ma, I hope you’re well up there in Heaven. We are doing fine in Big D. Ya know, life is a struggle, it really is. I absolutely LOVE the motorcycle industry and I guess that makes the struggle bearable for me. Sometimes I think about some of the decisions I’ve made over the years

Honda Welcomes Back NM4 for 2018

For its first on-road announcement of the 2018 model year, American Honda has selected the radical NM4. Ever since it debuted in concept form at the 2014 Osaka Motorcycle Show, Honda’s NM4 has been an attention-getter and conversation-starter.

Garage Composites Update 2017

Lemco Legacy Lives On Have you heard of Garage Composites? You should if you plan to successfully operate a dealership! How about the name Lemco? Ring any bells? Back in the day, Lemco was the foremost dealer training organization in the nation – and founder Ed Lemco was the dealers’ leading champion. Garage Composites co-founders

Consider These Trends for 2017 Growth

Dealers Can Drive loyalty and Instill confidence with New F&I Products By Glenice Wilder 2016 has been a year of change for powersports dealers. Post-recession, the industry saw some positive growth in the powersports space. This has been primarily due to independent dealer sales of pre-owned inventories over new motorcycle sales. New lenders entered the

Thanks For Everything, 2016

[dropcap]W[/dropcap]e came up with this Year in Review idea two years ago because we thought it would be a good time to not only look back on the year, but also to look ahead a little with an outlook for what the coming year might entail. Of course, we also wanted to include some current news

BMW Motorrad Introduces R nineT Racer and R nineT Pure at INTERMOT

Motivated by the response to the R nineT in 2013, the company unveiled the R nine T Racer and R nineT Pure during INTERMOT’s Press Day on Tuesday, Oct. 4.  The two new motorcycles are the latest in BMW’s Heritage line. If one could choose a theme for all of the new model introductions it would be “Heritage.”

Making Waves & Blazing Trails at Club BRP 2017

BRP’s three-pronged strategy for capturing untapped customers Three words summed up Club BRP 2017, BRP’s global dealer meeting held in Orlando in late August: Defiant. Precise. Powerful. While there were many new products and programs presented at the Orange County Convention Center (coincidentally held in the same North Hall that the AIMExpo is occupying in

Suzuki Puts The FUN in FUNky

New Models Aimed Squarely at the Entry-Level Market and Millennials Suzuki decided to crank up the heat for the summer months! In addition to rolling out several new motorcycles and ATVs in June and July, road-going favorites like the GSX-S750 and the redesigned SV650 made big splash, while word of return of the QuadSport Z50

Shifting Gears: Printing All The News That Fits

Charging ahead! AMA Hall of Famer and former VP of global marketing for Zero Motorcycles, industry veteran Scot Harden is now chief marketing officer for GasGas Motorcycles and Torrot electric products. Harden reports to Torrot CEO/Founder Ivan Contreras and is responsible for all North American sales and marketing efforts, including dealer development for GasGas enduro

Tasting the Change

Right now “retro” is where it’s at as Yamaha has confirmed with its new “Sport Heritage” segment that will take over from the phased out Star Motorcycle brand.

AIMExpo Introduces Custom Culture Showcase for 2016

In recognition of the continued rise in popularity and influence of the custom bike-building culture of motorcycling, the American International Motorcycle Expo (AIMExpo) has unveiled a brand new showcase for 2016 known as “Custom Culture at AIMExpo.”

The Urbanization Mode of Motorcycle Transportation

This social generation has ignited a new movement known as “walkable urban development.”

Transitions Adaptive Motorcycle Shield Survey Reveals Desire for Innovative Technology

Research from the Transitions Adaptive Motorcycle Shield Survey found that riders desire the latest technology in their helmets and believe that manufacturers need to do more to innovate. More than eight in 10 motorcycle owners (84 percent) surveyed agree innovation in shield technology has been lacking in the helmet industry.