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MAG Files for Chapter 11 Bankruptcy, Says Operations Unaffected 

The company expects to move through the process quickly, and emerge in the first quarter 2018 as a stronger, better capitalized and competitive company.

More Imagination, Less Drugs

Dear Ma, I hope you’re well up in Heaven, we are good here in Dallas! Things are busy and we are building several really cool bikes. Recently I was giving a tour to some people, and at the end of the tour, a lady asked me where I get my ideas from. She laughingly insinuated

Bonnier Motorcycle Group Ceasing Production of Sport Rider Magazine

Bonnier Motorcycle Group says it is shifting from a title-specific content and sales structure to one that empowers the editorial as well as the marketing staff to focus on one role across all BMG brands.

Q&A With MAG CEO Andy Graves

In a follow up to our Executive Interview in May with Tucker Rocky President Eric Cagle, we spoke to MAG’s CEO Andy Graves to ask some questions that were outside of Eric’s realm.

MAG Names Zach Parham as President of Company’s Retail Group

Motorcycle Aftermarket Group (MAG) has named Zach Parham as the president of MAG Retail Group, which includes Motorcycle Superstore and J&P Cycles. Parham replaces Kevin Strawbridge who is stepping down to pursue new opportunities.

Chris Lindstrom Appointed MAG Off-Road Group President

The MAG Off-Road Group has announced the appointment of Chris Lindstrom as its new president. The MAG Off- Road Group was formed in early 2016 and is comprised of DragonFire, QuadBoss, Renthal, ProTaper and MSR Hard Parts.

Babcox Media Acquires AutoSuccess Magazine

Based in Louisville, Kentucky, and founded in 2001, AutoSuccess magazine is delivered each month to more than 22,500 new car and light truck dealerships in the United States and Canada.

Former MAG Exec Rod Derifield Launches ROR Brands

Powersports industry brand builder and entrepreneur Rod Derifield is back in the saddle… literally. Most recently president of the Motorsport Aftermarket Group (MAG) Off-Road Group, including DragonFire, Malcolm Smith Racing, ProTaper, QuadBoss and Renthal, Derifield is launching ROR Brands.

Backcountry Discovery Routes Receives 2017 AMA Hazel Kolb Brighter Image Award

The Backcountry Discovery Routes (BDR) non-profit organization dedicated to creating and protecting off-highway routes for dual sport and adventure motorcycle travel, is the recipient of the 2017 AMA Hazel Kolb Brighter Image Award.

Motorcyclist Magazine Relaunches with Expanded Format

Bonnier Motorcycle Group has announced a newly redesigned Motorcyclist magazine with the launch of the publication’s March/April issue, scheduled to hit newsstands February 28. In order to support its readers, Motorcyclist will move to a thicker paper stock and enlarged size.

The Magic Booth

What makes a tradeshow booth standout? [dropcap]Y[/dropcap]ou have a great booth location at AIMExpo, so all you do now is show up in Orlando in October and, like magic, the rest is done. NOT QUITE. Have you ever wondered why two 10 x 20 booths next to each other can be so different? One is

Magnaflow Rockstar Touring Exhaust

Magnaflow’s Rockstar Touring Exhaust features a dynamic bold sound, an adjustable 3” custom tip, Hi-flow louver core, 12mm & 18mm O2 sensor ports, 2 ½” full coverage heat shields, stainless steel head pipes, and show chrome or deep black finish.

New Vice President for MAG Retail Group

The MAG Retail Group (MRG), the multi-channel retail division of Motorsport Aftermarket Group (MAG) that runs J&P Cycles and Motorcycle Superstore, has announced the addition of Sean Laughlin as the new vice president of marketing and a part of the MRG senior leadership team.

MagnaFlow Legacy Gen-X Exhaust for H-D Softail

MagnaFlow’s new Legacy Gen-X Exhaust for Harley-Davidson Softail models 1986-2016 feature 12mm and 18mm O2 sensor ports, 2 ½” full coverage heat shields, Magna-black, non-bluing, stainless steel head pipes, and come in a show chrome or deep black finish.

Magura HC1 Radial Master Cylinder

The new HC1 is the brake and clutch master that not only offers the unique HCT design and material advantages, but also targets motorcyclists who put the emphasis on comfort and safety.

Victory Motorcycles’ New Magnum X-1 Stealth Edition

Victory Motorcycles has announced the return of the Magnum X-1 – the loudest Victory Bagger ever built, designed for serious music and motorcycle fans.