Z1R Justifier Jacket
This premium leather jacket comes with vent, gussets, reflective piping and concealed-carry pockets.
How to Sell Gear to New Riders
Put yourself in the customer’s mindset and ask some questions.
Harley-Davidson Encourages Nominations for Free Learn-to-Ride Classes
Now through Dec. 31, riders will be able to nominate the non-rider in their life they want to give the thrill of riding to in 2021.
Motorcycle House Pioneers e-Commerce Marketplace for Motorcyclists
With a business model that brings top-notch motorcycle gear, apparel and equipment on a single page, the company is a go-to choice for many motorcyclists.
Dainese Announces 2019 North American Custom Works Tour
Dainese announced the 8th annual North American tour of Custom Works, which provides fully-customized and made-to-measure motorcycle racing suits, jackets and pants for race and street enthusiasts.
Apparel Pro: Vintage & Retro
While the motorcycle industry thrives on new bike sales, it’s a lot of fun to watch the resurgence of interest in the older, vintage bikes. Driven in large part by the hipster market, which is huge in several unlikely markets across the United States, I see lots of opportunities for dealers to profit from the
Retrograde Motion: What is Old is New Again!
Slab seats, flat bars and universal tread tires… what is old is new again. In a case of retrograde motion, these classic hallmarks seem to be the choice of builders these days (see sidebar on the Handbuilt show).
Apparel Pro: Gift Giving
[dropcap]C[/dropcap]hristmas came early this year, at least at my local chain drug store, where they started overflowing the aisles with merry accoutrement in the last days of September. By the time this column hits print, I’m sure your dealership has started stocking your shelves with stuffers. If you weren’t able to make it to AIMExpo
Dainese’s Biggest-Ever North American Custom Works Tour Set to Kick Off
Dainese USA has announced that its fifth annual North American Custom Works Tour will embark from New York City at the end of September and conclude a little over a month later in New Hampshire. Along the way, the tour will visit a total of 17 locations across the U.S. and Canada.
Cashing In On Cafe Racers
These folks are not an isolated phenomenon. Cafe racers are a worldwide trend. Today, cafe racers are being built from Ireland to Singapore by small shops and homebuilders. Streets in Los Angeles, London, Tokyo and Rio de Janeiro are home to loud exhausts, custom tanks, bikini fairings and accessory seats.
Roland Sands Design 2015 Fall Apparel Collection
For the 2015 Fall RSD Apparel Collection, Roland Sands wanted to get back to basics. The gear must be versatile enough to ride in and comfortable enough to wear off the bike. Tall order, but combining the elemental functionality with every day wearability is what the new line is all about.
In the News: Police Searching for Burglars Targeting Powersports Dealers in Dallas Suburb
According to a Dallas Morning News report, police are searching for a vehicle to try and track down a the burglars responsible for robbing seven motorcycle and bicycle dealerships across the Dallas suburbs since December.
Hein Gericke Reportedly Bought by Chinese Investors
Following its insolvency filing in December, industry reports suggest that Hein Gericke Deutschland GmbH has been acquired by the Barcelona headquartered group of Chinese investors that is headed by Arthur Liao, the owner of Chinese helmet manufacturer LS2.
Mods and Rockers Featured at AMA Vintage Motorcycle Days
The American Motorcyclist Association (AMA) has announced that this year’s Vintage Motorcycle Days rally will highlight the classic “Rockers and Mods” two-wheeled subculture that is presently undergoing a resurgence in the U.S.
Sunstar Announces ‘Revive Your Ride!’ Chain & Sprocket Set Winner
Sunstar recently announced that Gene Kornegay of Golsboro, N.C. (a patron of Cyclemax in Wilson, N.C.) was the winner of a gift certificate for a chain and sprocket set as part of their 17th place prize package in the recent Revive Your Ride! WIN BIG Spring Giveaway promotion.
MIC Launches ‘Revive Your Ride! WIN BIG Spring Giveaway’ Campaign
Motorcycle Industry Council’s (MIC) Revive Your Ride! WIN BIG Spring Giveaway has been launched to run from April 15 through June 30 and offers powersports customers a chance to win one of 50 great prizes.