Wells Fargo CDF Chosen as ‘Preferred Floorplan Financier’ for Mahindra-ROXOR Line
As part of the multi-year agreement, CDF will leverage over 40 years of powersports experience to deliver competitive programs, analytics and insights in support of Mahindra’s dealer development efforts.
ROXOR To Unveil New SxS March 2, Signs Up More Than 200 Dealers
The ROXOR off-highway vehicle will be revealed publicly on March 2nd at their assembly plant in Auburn Hills, Michigan.
Indian Motorcycle Dealers Ranked Highest in 2024 Pied Piper Internet Lead Effectiveness Study
The industry’s average performance declined; increased use of texting was offset by lower speed and quality of email and phone responses.
Volcon Announces Expansion Into Canada
Volcon hired industry veteran Gerry Picard to lead sales.
HardCabs Names Mason National Sales Manager
HardCabs recently announced the hiring of Rob Mason as the National Sales Manager. Mason will be exclusively focused on building the company’s Dealer Direct Network and sales program for the aftermarket. He will be working remotely from his residence in Gaylord, Michigan and will be traveling with a demo vehicle throughout the U.S. as well as representing
Mahindra Prevails in FCA Trade Dress Ruling
International Trade Commission has issued its final ruling and determined that the redesigned 2021 ROXOR does not infringe on the “Jeep Trade Dress” claimed by FCA.
BRP’s Can-Am UTV Dealers Ranked No. 1 by Pied Piper Prospect Satisfaction Index
COVID-19 drove industrywide changes in dealership sales behaviors, but for the third year in a row, BRP’s Can-Am dealerships were the top ranked UTV brand.
SxS Market Update in the COVID-19 Crisis
The side-by-side market was on an upward trajectory until March, when the world was hit with the COVID-19 pandemic. Most of the powersports industry, and country, shut down or reduced staff and limited retail operations.
Mahindra Automotive Supports COVID-19 Fight
The company is announcing several actions it is planning and executing from its Auburn Hills Michigan headquarters and manufacturing facility.
TMV Joins Forces with Piloteer to Form Powersports Marketing Powerhouse
Michigan-based advertising agency TMV Group has partnered with a West Coast marketing and design firm Piloteer, led by veteran Tony Cavaliere and industry insider Eric Anderson.
Pied Piper: BRP Can-Am Dealers Ranked No. 1 in Prospect Satisfaction Index
For the second year in a row, BRP’s Can-Am dealerships were the top ranked brand, reports the newly released 2019 Pied Piper Prospect Satisfaction Index U.S. UTV Industry Benchmarking Study.
Harley-Davidson Dealerships Ranked 1st for Responding to Website Customers
The 2019 Pied Piper PSI Internet Lead Effectiveness Industry Study answered the question, “What happens when UTV or motorcycle customers visit a dealer website and inquire about a vehicle?”
Hart & Huntington, Roland Sands Design to Anchor MotoCulture at AIMExpo Presented by Nationwide
Attendees have the opportunity to get some permanent ink at the show, as artists Blanco and Mike Zimmer will be on hand for live tattooing throughout the weekend. Many of Sands’ most iconic builds are on display and he will be on hand throughout the day Friday to meet with AIMExpo attendees.
Growing Side-by-Side, ATV Segment Well Represented at AIMExpo Presented by Nationwide
One of the strongest representations of exhibitors on the show floor comes from the continuously growing four-wheeled side-by-side and ATV segment.
Synchrony Named Preferred Consumer Financing Provider for Mahindra
Dealers will have access to a variety of Synchrony’s financial tools, including its Installment Loan Estimator which can help consumers with financing decisions.
Mahindra Vehicle Sales and Service Joins ROHVA
As a ROHVA associate member, MVSS intends to be regularly engaged in wholesale ROV distribution in North America within one year.
