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Progressive International Motorcycle Shows Announces ‘Next Steps,’ an Extension of the Discover the Ride Initiative, to Get New Riders Formally Licensed

The Progressive International Motorcycle Shows announced “Next Steps,” an extension of the company’s Discover the Ride program, which serves the entire motorsports community by breaking down the industry’s high barriers to entry.

Honda Announces Enjoyable, Friendly 2020 On-Road Models

In its first on-road announcement for the 2020 model year, Honda rolled out three returning machines that all exude fun and accessibility.

Motorcycle Survey Finds a High Number of Youth Plan to Start Riding

“It is important for the motorcycle industry to recognize there is a deep pool of potential riders, especially within the younger generation, as Discover the Ride’s data suggests.”

OEM Update: How Did Wolf Become a Leader of the Pack?

One of the things Hammer has been able to build upon is brand loyalty with not only her dealers but core customers as well.

MIC Reveals Latest Survey Results of Today’s Motorcyclists

We know that more motorcycle owners these days are women, and now we know increasing percentages of all owners are married and college graduates, and they’re generally older, according to the 2018 Motorcycle Industry Council Owner Survey.

Electric Motorcycles: The Search for New Markets

While the western motorcycle industry as a whole is stagnant, electric motorcycle sales are growing.

Cascade Moto Classics Inc.

“Building a long-lasting relationship with our customers is our genuine goal. Seeing our customers as friends, we strive to ensure that they receive the best support before, during and after their purchase.”

Royal Enfield Himalayan Ready to Conquer U.S. Middle Weight Market

Compared to the massive pavilions and runway models from hometown heroes like Ducati and the Aprilia/Moto Guzzi/Vespa team, the low key unveiling of the little Himalayan was on a pile of dirt… literally.

Del Amo Motorsports Monolith of Motorcycles

Traveling north on the Costa Mesa Freeway (Route 55) in Southern California, you can’t miss Del Amo Motorsports’ impressive monolith of motorcycles.

Del Amo Motorsports Front
OEM UPDATE: Vanderhall Ready to Win The Trade Wars

With a healthy power-to-weight ratio and 4.5-second 0-60 mph acceleration, the Vanderhall Venice offers plenty of bang for the buck (MSRP under $30K) and decent dealer margins. Did we mention Vanderhall is made in the USA, so it won’t become a casualty of a trade war?

Vanderhall vehicle
Report: Millennial Motorcycle Buyers Aren’t Interested in Harley-Davidsons

What is the cause of Harley-Davidson’s woes? Here are two critical factors to consider: the lack of millennial motorcycle buyers interested in their products, and the dwindling number of boomers still buying new motorcycles.

OEM UPDATE: Wolf Brand Scooters

Wolf Brand Scooters got its humble start in Tampa Bay, Florida, almost a decade ago. Now Wolf scooters are being carried across the country in some of the largest scooter shops in the nation.

Wolf Brand Scooters Diana Hammer
V-Twin Market Update: The Search For New Customers Continues

By this point, everyone knows how Harley’s woes with selling new bikes and finding new customers has trickled down to just about everyone in the powersports industry (except perhaps the UTV market). We don’t mean for this to sound so downbeat, but it is what it is until we find some solutions… and fast!

Beyond Boomers: What Are the Kids Riding?

I recently read an article on Motorcycledaily.com about “Why don’t we see more Japanese Retro Bikes?” If you read the comments section, you can see why. Everyone has a different idea as to what “Retro” looks like, and it’s going to be almost impossible to satisfy all of the people like the ones in the comments section.

Just My Perspective

My first motorcycle industry trade show experience was in February 1979 at the Dealer Expo in Cincinnati, Ohio. Most of you have heard the story how I headed out to Cincy with a 10’x10’ display full of nothing but bungee cords. The Cincinnati Dealer Expo was the show back then! I was thrilled to be

State of Confusion? No, Time of Transition

Balancing financial stewardship with the cultural demands of an enthusiast-driven business is as big a challenge today as it was 40 years ago.