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Exceeding Customer Expectations in the Finance Office

Expectations about where the industry would be at this time in March were grim, but the social distancing-friendly nature of powersports vehicles proved our expectations to be incorrect – and for good reason.

Wheel & Deal

When it comes to purchasing a powersports vehicle, protection is the most valuable asset in order to keep your client’s new addition in its original condition. As a dealer, we know you want to make sure your customers are equipped with the latest and greatest in terms of maintenance packages and service contracts.

How Dealers Use Service Contracts to Strengthen Customer Relationships

As the technology on recreational vehicles grows more complex, components become more complicated to fix. When customers buy a new vehicle, they may not anticipate the high cost of maintenance and repair.

Indoors Are For TV, Outdoors Are For UTVs

Utility Task Vehicles have become much more popular between avid powersport riders and new users, therefore creating one of the most rapidly growing powersport sectors.

Sink or Swim? Watercraft Coverage is Here to Keep You Afloat

Personalized watercraft coverage can keep your clients afloat if they find themselves in a sink-or-swim situation.

Racers Prepare for 6 Days of Endurance

The International Six Days Enduro is the oldest off-road motorcycle race in the world, enticing riders and enthusiasts alike for over a century.

Printing All The News That Fits

Industry veteran chooses Biker’s Choice. Formerly with Peterson’s Harley-Davidson of Miami (North) and most recently a field sales representative at Drag Specialties, Jeffrey Colon is now with Biker’s Choice.

One Week Until 2015 AIMExpo

With the countdown clock just outside of one week until the kickoff of the Third Annual American International Motorcycle Expo (AIMExpo), the anticipation surrounding the 2015 event continues to build as the days count down.

AIMExpo Top 10

What you don’t want to miss this year Need a good reason to attend the AIMExpo in Orlando? How about 10 good reasons to go? With apologies to a certain late night TV comedian, the top 10 reasons for attending trade shows are no joking matter. When AIMExpo decided to revolutionize the concept of a