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Powersports Hits Historical High Point, Says J.D. Power Report

In the Q2 2021 Powersports Market Insights, analysts from J.D. Power Specialty Valuation Services (formerly NADAguides) forecast the market will continue to favor sellers as long as parts shortages limit production and consumers have money to spend. This dynamic is anticipated to last through the peak season and, at least, into the fourth quarter of 2021.

Ducati Reports Best Month Ever in June

June, in particular, was the best month ever for the company with 8,598 units sold worldwide.

Black Book’s Powersports Market Update July 2021

According to Black Book’s Scott Yarbrough, Senior Analyst, Motorcycle & Powersports: “July normally marks the peak of both summer temperatures and powersports prices, and this year appears to be no different. What is unique is that this peak in values comes on top of the past 18 months’ worth of steady increases in prices, though

ATV/UTV Market Update

ATVs and UTVs are having a much better 2021 than 2020.

Ducati Multistrada V4 S Named ‘Best Motorcycle of 2021’ by Robb Report

The Ducati Multistrada V4 S has been named the “Best Motorcycle of 2021” by luxury lifestyle publication Robb Report. As part of the magazine’s “Best of the Best” issue, the revolutionary new Ducati Multistrada V4 – the first to incorporate advanced radar technology on a production motorcycle – was named the top two-wheeled product of

Black Book: Specialty Market Update, June 2021

Picking up right where May left off, June 2021 sees record pricing across the entire powersports marketplace.

BRP Reports Fiscal Year 2022 First Quarter Results

“Our first quarter results were driven by ongoing robust demand for our products with North American powersports retail up 39%.”

RumbleOn Reports Sequential Revenue Growth of 48%

“We have continued to enhance our strategy and technology stack, paving the road for RumbleOn to participate in a tremendous share of powersport transactions, with improved unit economics.”

RumbleOn
Mips Annual Report for 2020

Mips AB, a global leader in helmet safety technology, has published its annual report for 2020.

Growing Motorcycle Market Provides Significant New Opportunities for Lubricant Manufacturers

The motorcycle market is growing rapidly and simultaneously upgrading to meet new regional emissions regulations. With the upgrades to low-emissions hardware, the need for dedicated oils providing the right performance to meet the hardware needs is becoming ever more important, indeed it is becoming a key enabling technology.

Powersports Industry Veteran Launches Buzz Media Content Marketing Services

Buzz Media will offer writing, editing and content creation services for powersports dealers, brands and athletes.

Black Book: COVID-19 Powersports Market Update

This latest update on how the COVID-19 pandemic has affected the powersports market continues to tell the same story we have been covering for the past several months, namely that prices are up across the board once again.

Following the Trail of the 2020 Off-Road Market

As the saying goes: hindsight is 20/20, but nothing we have experienced in 2020 so far has given us a clue as to what would happen next. It has been one of the most unpredictable and tumultuous six months that we can remember. However, the powersports industry has adapted and thrived in many cases as we move into a new normal.

NPA Pre-Owned Market Insights Video, June 14-20

NPA released their used market insights video for the week of June 14-20.

NPA Pre-Owned Market Insights Video, June 1-6

NPA released their used market insights video for the week of June 1-6.

MV Agusta Announces New Marketing Director

Bassoli will report to MV Agusta’s CEO Timur Sardarov and will be in charge of developing and deploying MV Agusta’s marketing strategy to support the company’s expansion plans.