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Nationwide Becomes Presenting Sponsor of the American International Motorcycle Expo

The American International Motorcycle Expo (AIMExpo) has announced a multi-year agreement with Nationwide (Nationwide) to serve as presenting sponsor of the powersports industry’s major expo, beginning with the event’s landmark fifth year in 2017, set for September 21-24 in Columbus, Ohio.

MotoQuest Motorcycle Tour and Rental Company Launches New Website

Motorcycle tour and rental company MotoQuest has launched a revitalized website amidst a year of unprecedented growth. Visitors to the new site are given a taste of adventure and are instantly encouraged to explore MotoQuest’s exotic tour destinations or to start planning their own adventure with a motorcycle rental.

Dealership Experts to Share Insight on Sept. 21 at Conference in Columbus

Jim Ziegler will serve as the keynote at this year’s Brady Ware’s Dealership Conference on Sept. 21. The conference, hosted by BW Dealership Advisors, a firm dedicated to offering consulting, fraud mitigation, accounting and tax services to dealerships, will be held 9:30 a.m. to 1 p.m. at Embassy Suites Dublin, 5100 Upper Metro Place, Dublin.

Building Community At Your Dealership

Building community is not a new concept for motorcycle dealers, yet very often it is overlooked as a way of increasing sales. While “community” itself is an intangible concept, for many successful dealerships it’s part and parcel of generating happy customers as well as a solid sales base.

Top Tips to Prepare for the 2012 Selling Season

As you prepare to embark on the 2012 selling season, let’s take a look back on some of the top tips and quips we’ve shared in the Best Operators Club this year.

Nothing Wrong With A Little Egg On Your Face

You’ve gotta make some mistakes to make it —just ask Rod!

Crime Stoppers: Get a Lock On Motorcycle Security

In the U.S., a motorcycle is stolen every 7.5 minutes. In 2005, 70,613 bikes were stolen, according to figures released by the National Insurance Crime Bureau. In financial terms, motorcycle owners and insurance companies burdened a loss of $434 million in stolen motorcycles and components. Just as you take loss prevention precautions in your store,

How to Do Test Rides … Right!

Getting a prospect on a bike and in the wind can be the best tool to help a customer make the right purchase decision.