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FLY Racing’s 2019.5 Kinetic Mesh Racewear Flows Air and Filters Dirt

Coupled with dynamic multi-directional stretch-rib paneling for flexibility and a ratcheting closure system on the pants for a secure fit, Kinetic Mesh is meticulously tested and researched for maximum rider comfort.

FLY Racing Takes MPN to Summer Camp

FLY Racing’s designers walked MPN through their new line, showing and explaining the new technology, materials and fine tuned details that you wouldn’t be able to see in a catalog.

Harley-Davidson to Support Milwaukee Bucks’ NBA Season with Jersey Patch Sponsorship

The Milwaukee Bucks and Harley-Davidson have forged a multi-year global agreement featuring Harley-Davidson’s iconic black, orange and white bar and shield logo on Bucks game jerseys beginning in the 2017-18 season.

Cernic’s Cycle World

The fans are out of their seats screaming. It’s the last lap and the two frontrunners are swapping the lead like madmen. Round the last turn, taking some air on a whoop, the checkered flag is just ahead… and the guy with the Cernic’s decal wins by a wheel. Although this is only an amateur

Apparel Pro: Gift Giving

[dropcap]C[/dropcap]hristmas came early this year, at least at my local chain drug store, where they started overflowing the aisles with merry accoutrement in the last days of September. By the time this column hits print, I’m sure your dealership has started stocking your shelves with stuffers. If you weren’t able to make it to AIMExpo

Bell Helmets and Seven Collaborate on Co-Branded Motocross Kit

Bell Helmets has announced its partnership with premium race wear brand, Seven MX, to produce co-branded products. The partnership with Seven MX will combine the technology and creativity of both brands, providing high-quality racing gear in one total package.

Malcolm Smith Racing 2017 Collection

The 2017 Malcolm Smith Racing collection has you covered head to toe. The latest riding gear, including boots, gloves, goggles, pants, jerseys, jackets and helmets is featured in the new 140-page 2017 MSR Catalog.

Former Team Honda Member DeWayne Jones Succumbs to Cancer

It is with great sadness that American Honda marks the passing of former Team Honda factory racer DeWayne Jones, who died on Sunday, June 19, following a battle with cancer.

Honda to Host Daytona Kick-Off Party

To help gear up for this weekend’s Daytona Supercross by Honda and the beginning of Daytona Bike Week, Honda is inviting fans to attend the Honda Daytona Kick-Off Party at the Honda tent this Friday in Daytona International Speedway’s new Midway area from 5:30 to 7:30 p.m.

All-New ANSR Site Devoted To Dealers

With increased functionality, a much more responsive dealer locator and even multi-store/multi-lingual capabilities, the all-new ANSR website has gone live. There are plenty of features packed into the fully responsive site, including more product images and an exclusive “Racewear Fit” page, all designed to support the dealer.

Gear Up – A Way Of Life

[dropcap]T[/dropcap]he MIC’s new “Gear Up” launch is not a campaign – it’s the beginning of a movement! Not your average preachy public service messaging, this program is intended to reach out to the industry and riders alike with the goal of “self-improving” your level of gear selection… and reminding you to wear it every time

Malcolm Smith Racing MAX AIR Glove

The MSR MAX AIR line is Malcolm Smith Racing’s lightest and most ventilated riding gear. Excessive heat is not just uncomfortable, it is dangerous. Prolonged extreme heat degrades your physical and mental capabilities. Stay cooler longer with MAX AIR.

Does it Say ‘Sucker’ on my Forehead Somewhere?

So why is it that many of these same aftermarket distributors, which we’ve been supporting for a long time (some well before LBJ) are now selling direct to the very same consumer that we’ve been trying to get into our store.

AXO America 2014 Motion Gear

AXO’s Motion gear is set to kick start the 2014 season with a whole new look and appearance that will make any rider feel ready for race day. The Motion line features machine washable, 100% polyester construction jerseys and durable, nylon construction pants.

Lazer Star Lights Sponsors Can-Am Factory ATV Race Teams

The off-road LED light bar and performance lighting accessory manufacturer will sponsor teams that compete across multiple series and racing, including the AMA ATV Motocross Championship, AMSOIL GNCC, WORCS, SCORE and Best In The Desert.

Protective Apparel

A-8 Body Protection Vest for BNS  Alpinestars An innovative fusion of advanced design methods and high-tech materials ensures that Alpinestars A-8 Protection Vest offers the off-road rider unrivalled upper-body security in a streamlined, ultra-lightweight protector that can be optimized for various riding conditions and requirements. This high-tech armor system attains the highest level of protection