MSF Calls on Motorists to #SeeMotorcycles as More Riders Get on the Road
A busy riding season is anticipated after strong sales and higher gas prices.
Taking a Rider’s Safety Course
What should you expect to learn, and why is it important?
Motorcycle Test Rides Made Easy
What if you could always test ride a motorcycle before you buy it? Would that make it easier for you to make a better buying decision?
Motorcycle Test Drives Made Easy
Taking a demo ride at a motorcycle dealership is often discouraged, despite the fact that it is a must in the customer’s mind. Why is this?
Timbersled 2022 Snow Bike System Lineup Takes Riders to the Backcountry
Polaris Timbersled is back for 2022 with an exciting new lineup of Timbersled models, choices of new trim packages and options and industry-leading accessory options to take riders anywhere they want to go.
Riders Share: The Benefits of Motorcycle Rentals
“As a broke millennial, I couldn’t afford to buy a replacement, so I tried to rent instead. That is when it became obvious that there was an opportunity.”
Polaris Announces 2021 Off-Road Lineup Packed with Rider-Inspired Innovations
The latest lineup boasts best-in-class products that resonate across the spectrum of riders, from the novice to the expert and everyone in between, who are looking to do more in the outdoors.
Polaris Introduces RideReady
Polaris is leveraging technology and digital solutions to offer industry-leading tools that break down the barriers of ownership, enhance the ride, build affinity and loyalty with riders, and help to introduce new people to powersports.
Woman Veteran-Owned SportBike Chic Launches Motorcycle Apparel Line for Female Riders
The newest motorcycle apparel line designed specifically for the needs of women, SportBike Chic was launched in 2016 by U.S. Marine veteran and motorcycle enthusiast, LaShundra Rucker, to fill the gap in motorcycle apparel for female riders.
More Riders, Riding More: What Does It Mean for Me?
“More Riders, Riding More – The Ridership Session” outlined action plans for the developing industry-wide initiative. For dealers, one of the most popular questions that emerged from these presentations was, “what does this mean for me?”
Millennial Generation in Powersports: Attracting New Riders
“I think that the biggest challenge with the industry today is new ridership. The average age of a motorcyclist is 50 years old. Five years ago, it was 45,” said Jeremy Jansen, president of the motorsports group at Wells Fargo Commercial Distribution Finance (CDF).
MIC: Initial Tactical Steps for Industry Ridership Initiative Showcased at Symposium
“More Riders, Riding More – The Ridership Session” outlined these action plans for the developing industry-wide initiative, presented by MIC staff and strategic consulting company Centauric at the Nov. 21 symposium in Long Beach, CA.
AIMExpo: MIC Looks to Increase Ridership
The Motorcycle Industry Council’s intensive work to create a long-term initiative to bring more people into the world of motorcycling was shared with all stakeholders in the industry during the AIMExpo General Session on Thursday, Sept. 26, at 4 p.m.
AMA Announces Partnership with EagleRider
A new benefit announced by the American Motorcyclist Association provides members with easy access to the Club EagleRider program, paving the way for more — and more exciting — motorcycling adventures.
Z1R Rain Suit Keeps Riders Dry
Waterproof, wind resistant and breathable, this gear will keep you dry in the wettest conditions.
F&I: Vehicle Leasing Made Easy
The concept of leasing is fairly simple, yet many consumers don’t completely understand.
