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BRP Names PSXDigital as a BRP Certified CRM

The announcement marks another milestone in the company’s expansion and adds another familiar name to a long list of OEMs that includes the likes of Triumph, Suzuki, Yamaha, Harley-Davidson and Ducati to name only a few.

Volcon Announces Key Hires in Marketing and Digital Departments

Chris Worden has been named director of marketing and Richard Magness will take the role of head of digital.

Ducati Global Dealer Conference 2020 Held Digitally

The annual Ducati Global Dealer Conference was held in the week of Nov. 2-6, and for the first time in its history took place in a completely digital way.

BRP Announces New Navigation App, Accelerates Digital Transformation Journey

BRP announced a new app – BRP GO! – designed to enhance how riders interact with the snowmobile community as they ride, within selected U.S. and Canadian locations.

Digital Marketing: What the Winners Are Doing

McKinley walked SEMA360 attendees through several ways in which business owners can optimize their marketing efforts by reviewing successes that other leaders are doing.

In-Store Dealer Operations: The Unlikely Key to Your Digital Success

In the coming year, dealers must align their longstanding business practices with these new innovations to keep margins high, deliver excellent customer satisfaction and be ready for another round of unexpected challenges.

Impact Auto Auctions Leverages Global IAA AuctionNow Platform to Accelerate Shift to Digital

Impact Auto Auctions Ltd., the Canadian business unit of IAA, Inc., announced the shift of its online auction platform Impact AuctionNow to a fully digital experience.

ARGO Introduces ‘Digitalship’ to Support Dealerships

The new ARGO Digitalship online tool offers a contactless experience to find the right amphibious Xtreme Terrain Vehicle or well-equipped ATV without stepping foot into a dealership.

4 Ways to Attract and Service Customers – 100% Digitally

So much has changed in the world during the past few months. Many dealers and shops have been making the decision whether or not to close their doors temporarily and when to reopen. Join this brief webinar to learn how your dealership can manage its customer journeys digitally —- from initial search to final sale.

MPN is Going Digital

Rather than waiting to receive a print copy of the magazine each month, you will have instant access to all of MPN’s feature stories and monthly columns, along with breaking news, the latest products and technical tips available 24/7 online.

Keeping Your Digital Dealership Open

In some states, dealerships are closed because they are “non-essential” businesses. So, it only makes sense that you look to change how you currently do business and focus more on your digital storefront.

PSXDigital Offering Free Online Courses During COVID-19

Along with deferred billing for closed dealerships and new marketing packages, PSXDigital is offering online courses for free; not just for their dealer partners, but everyone in the industry.

MSF’s Digital Developer Wins 3 Prestigious Digital Awards

The Motorcycle Safety Foundation applauds its longtime curriculum development partner CraneMorley for winning three 2019 Vega Digital Awards, including the Arcturus recognition for its work on the MSF’s VR Challenge, a virtual reality simulation of close-call situations.

Digital Marketing Programs Connect Dealers to Customers

According to Facebook, there are over 2.37 billion monthly active users on their social media platform alone. With the touch of a button, you have the ability to reach your customers and gain new ones. Statistics show that your dealership might already have an active social media page, but are you using social media to

Destroy Zombies at NADA with PSXDigital

PSXDigital is inviting all dealers who are attending NADA in Las Vegas, to help combat the zombie apocalypse during a virtual reality gaming party.

BOSS Audio Systems to Feature New Bluetooth Digital Media Receiver at METSTRADE Show 2019

BOSS Audio Systems is making a big splash in its return to the METSTRADE Show by featuring its largest number of class-leading marine A/V products ever at this international event, including the recently launched MGV550B Bluetooth marine gauge digital media AM/FM receiver.