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2017 AIMExpo: Why Columbus? Why NOT Columbus?

Since announcing AIMExpo’s move to Columbus, Ohio for the 2017 show, we’ve been fortunate to have received a LOT of feedback about it. To no one’s surprise, powersports as an industry is not afraid to share what it’s thinking, and we appreciate your input!

American Flat Track Names Harley-Davidson as Official Motorcycle of AFT Twins

American Flat Track has announced that Harley-Davidson has been named the Official Motorcycle of AFT Twins as part of an expanded, multi-year partnership renewal.

EVS Sports Hires Sarah Shorter as California Brand Manager

EVS Sports has added Sarah Shorter to the EVS team of brand managers. Sarah comes to EVS with an extensive background in the action sports industry, most recently having worked in outside sales for Haro Bikes.

Apparel Pro: Off-Road Helmets

Both Fulmer and Scorpion are seeing large growth in off-road helmet sales even as the types of vehicles that people are using off-road, as well as the helmets they use, are changing.

Grote Mossy Oak Camo Lamp

Grote’s Camouflage Go Anywhere LED Work Light (BZ511-5) mirrors the existing BZ501-5, with an authentic Mossy Oak Camouflage finish.

Center Stage At EICMA

Small Bikes and ‘Modern-Retro’ Variants Headline Milan Show Unlike America, new unit sales are up in Europe, with new motorcycle registrations hitting double digits in key markets like Germany and Italy. So it is no surprise that the OEMs all saved some show-stopping models to show off to the more than half million consumers and

Out With the Old, In With the New

Dear Ma, I hope everything is good up there in Heaven. Things are kinda good down here in Dallas. I am so glad that 2016 is over and I am praying that 2017 will be a better year. To say that our industry faced some challenges in 2016 would be an understatement. It seems that

Printing All the News That Fits: December

[dropcap]A[/dropcap]s the Greek philosopher Heraclitus noted, “The only constant is change!” Seems like the entire powersports industry was in a state of flux in 2016. Mergers, acquisitions and simple cases of the ‘grass is greener’ wanderlust made it tough to tell who the players were without a scorecard this season. From industry veteran Greg Blackwell

Eye Opener

As we slide into the winter solstice, a bonus to this time of year is that tradeshow season has virtually come to an end – at least for most of us. Our biggest event in North America, AIMExpo 2016, is now in the books. It is the last show in Orlando (for now), and the

Arctic Cat Brings Event Marketing to SEMA Show

Arctic Cat continues to take event marketing to places unseen by its competitors including the SEMA Show in Las Vegas which ended last week. SEMA show visitors were treated to the Arctic Cat UTV Experience which included the ability to ride along in a brand new 2017 high-performance Arctic Cat Wildcat X piloted by a professional driver.

Fourth Annual AIMExpo Welcomed Largest Number of Consumers to Date

Last month, the Fourth Annual American International Motorcycle Expo bid farewell to its founding host city of Orlando, Florida, capping off a memorable tenure inside the Orange County Convention Center (OCCC) that included a record number of consumer attendees.

2016: A Year of Firsts for Women in Motorcycling

[dropcap]T[/dropcap]his years marks the 100th anniversary of Adeline and Augusta Van Buren each riding her own motorcycle across the United States. In 1916 the two intrepid sisters set out from Brooklyn, New York, riding a series of farm roads and tracks that had just been conceptualized as the Lincoln Highway a scant three years earlier.

Dave Asher Retires From DragonFire

The DragonFire team has bid farewell to General Manager Dave Asher. A part-time position that was only going to take a couple of weeks brought the industry veteran out of retirement back in 2012 and quickly evolved into full-time leadership of the UTV brand and transformed the way DragonFire does business.

Executive Interview with Ingo Riedeberger, INTERMOT’s Project Manager

We sat down with Ingo Riedeberger, Project Manager for INTERMOT. Ingo is essentially the head of show and all that goes on inside the Koelnmesse center biannually in early October. MPN: From a U.S. perspective, many in the industry previously viewed INTERMOT as a European market show. Do you think that perception has changed? IR:

HJC Celebrates 45th Anniversary with Title Sponsorship of 2017 MotoGP French Grand Prix

Dorna Sports has announced HJC Helmets as the title sponsor of the 2017 Grand Prix de France, as the legendary 4.2km Bugatti Circuit hosts the world’s fastest motorcycle racing championship once again. The race weekend, set for May 2017, will therefore be named the HJC Helmets Grand Prix de France. The title sponsor agreement sees HJC further

AIMExpo Announces Move to New Host City for 2017

The American International Motorcycle Expo has revealed its plan to move the powersports trade show to a new host city in 2017, with Columbus, Ohio set to welcome the industry next fall. The Greater Columbus Convention Center will open its doors to hundreds of exhibitors and thousands of dealer and consumer attendees next September 21-24, 2017 for the fifth year of the event.