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Weatherproof Biker Boot Straps

The all-new fourth generation waterproof biker boot straps are a result of months of development and listening closely to the needs of the rider. The new product features include a newly designed primary strap made of durable weatherproof rubber.

Profile: San Jose Harley-Davidson

San Jose Harley-Davidson has unique opportunities and challenges. The dealership is located just south of Silicon Valley in Central California, and a large percentage of the customer base either works in the tech industry or is tech-savvy.

Auctioning Up Opportunity

There are few things more exciting than attending a live auction, especially when you are interested in the item up for bid. The atmosphere can be contagious – one of high energy and competition.

Car or Motorcycle? Either Way the Polaris Slingshot is on Target

Is it a motorcycle with an extra wheel? Maybe it is a reverse trike? Is it a car missing a wheel or is it the creation of an entirely new category?

Yamaha Launches 2015 National Hunting and Fishing Day Sweepstakes

Yamaha Motor Corp., USA is supporting the National Hunting and Fishing Day again in 2015, and this year is giving away the all-new Yamaha Wolverine R-Spec in Hunter Green through an online sweepstakes at: www.yamahaoutdoors.com/nhfday.

Klock Werks ERGO Bars

Klock Werks ERGO bar options are designed specifically to adjust your wrist to a more natural relaxed position vs. riding with stock bars. Ergonomically correct handlebars not only reduce stress to your wrists, but may help reduce that pinched feeling between your shoulder blades.

Wolf, Scanlon Assume P&L Responsibility for Snowmobiles, Slingshot Respectively

Polaris Industries Inc. has announced that the responsibilities of retiring Vice President of Snowmobiles and Slingshot, Mike Jonikas, will be divided between two roles. Chris Wolf, currently general manager, Snowmobiles, will be promoted to vice president of that business, and Craig Scanlon will fill the role of vice president, Slingshot.

Triumph Announces 2015 Race Plans and Partners Purchase Program

Triumph Motorcycles has announced that its racing plans this season will include AMA Pro Flat Track, MotoAmerica AMA/FIM North American Road Racing Series and the Canadian Superbike Championship.

Yamaha Champions Riding School Launches Yamaha Sportbike Demos Program

Yamaha Champions Riding School (YCRS) will be bringing an all-new Yamaha sportbike demo program to numerous track-day events across the country this year. The demo program will be offered free of charge to track day customers and consumers, and will feature a complete line of Yamaha sportbikes.

Honda Announces 2016 ATV Models

In Honda’s first powersports announcement of the new model year, the ATV manufacturer revealed a number of exciting and full-featured ATVs for 2016. The 2016 Honda ATV lineup offers the most diversity to date, along with an array of Honda Genuine Accessories.

Harley-Davidson Screamin’ Eagle Drag Team Ready to Defend Title

With a championship #1 on the flanks of the Harley-Davidson V-Rod motorcycle, the Screamin’ Eagle/Vance & Hines drag racing team is set to open the defense of its Pro Stock Motorcycle 2014 world championship. The team kicks off the 2015 NHRA Mello Yello Drag Racing Series March 13-15.

Yamaha Launches “Build Your Own” Wolverine R-Spec Site

Yamaha Motor Corp., U.S.A., has launched a new Wolverine R-Spec “Build Your Own” website providing customers the opportunity to personalize and accessorize their vehicle online. Future Wolverine R-Spec customers can now see what their customized machine might look like via www.yamahawolverine.com.

Honda Financial Service Presents Loyal Owner With 55th Honda Motorcycle

In a presentation ceremony at Horner Honda in Salisbury, Maryland, American Honda Finance Corporation Senior Vice President, David W. Paul, handed longtime Honda owner Harry Adler the key to a 2015 Honda CB300F. The motorcycle is the 55th Honda that Adler, 84, has owned.

Kuryakyn Implements MAP Policy for Bahn

In a move to enhance the value of the brand and uphold its stance as a leading provider of vital reseller support services, Kuryakyn Holdings, LLC has announced the implementation of a Minimum Advertised Pricing (MAP) policy for Bahn.

2015 Klock Werks Kustom Cycles Catalog

Klock Werks Kustom Cycles, a primary resource for innovative motorcycle parts, has announced its 2015 product catalog. The new catalog features and educates about all of Klock Werks Brand quality parts for Harley-Davidson, Honda, Kawasaki, Victory, and Indian Model Motorcycles, and more.

Bull-It Jeans

Bull-it, the technical jean specialist, has reclassified its product range as part of the launch of its 2015 collection. The move is designed to help consumers better understand what level of protection they can expect from different Bull-it products.