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HISUN USA Welcomes Greg Blackwell

HISUN Motor Corp., USA welcomes industry veteran, Greg Blackwell, to help develop its dealer network.

PathFinderLED Power Distribution Accessory Hub for Gold Wing

Easily connect aftermarket lighting such as running lights, third brake lights or auxiliary equipment without worrying about lighting errors or CANBUS fault codes while protecting your CANBUS electrical system.

BikeMaster Celebrates 40th Anniversary

“BikeMaster is a brand with a great legacy and a great future,” said BikeMaster Brand Manager Cynthia Beck.

Twin Power Introduces New Nano Gel Technology Batteries

The extra thick plates and sealed packaging for the battery cells allows the units to be leak free, maintenance free and vibration resistant.

System 3 Off-Road ST-5 Wheels

The ST-5 wheels from System 3 Off-Road bring rally-racing style to the UTV market.

Henry Lonski, Frank Esposito Join American Landmaster Board

American Landmaster announced that Henry Lonski and Frank Esposito have officially joined their team of advisory board members.

Honda CT-90 vs. UBCO 2×2

Tucker Neary from Electric Cycle Rider compares the iconic 1969 Honda CT-90 to an UBCO 2×2 Electric Utility Bike.

Biker’s Choice Adds Lift Kits to Lineup

Biker’s Choice line of parts for Harley-Davidson Tri Glide and Freewheeler trikes now includes a lift kit, one of the products most requested by H-D trike owners.

AIMExpo 2021 Postponed

“We have made the difficult decision to postpone the 2021 AIMExpo, the industry’s annual trade show, and while this wasn’t an easy choice it is certainly the right one.”

Powersports Industry Veteran Launches Buzz Media Content Marketing Services

Buzz Media will offer writing, editing and content creation services for powersports dealers, brands and athletes.

MX Sports Announces Participants for 1st Loretta Lynn’s Apprentice Program

A total of 24 individuals were selected from nearly 200 applicants, with each possessing the promise and eagerness to potentially pursue a career in the motocross industry.

AIMExpo Opens Dealer Registration

AIMExpo opens registration for its eighth annual show, scheduled for Jan. 21-23, in Columbus, Ohio.

HISUN USA Welcomes New Western U.S. Regional Sales Manager & Key Promotion

HISUN Motor Corp., USA welcomes new Western U.S. Regional Sales Manager, JJ Pecsok and announces a key promotion within their Dealer Sales Division.

Red Line Synthetic Oil Announces Chain Lube with ShockProof Addition

Red Line’s new Chain Lube with ShockProof utilizes the latest innovation in chain lubricant technology.

Twin Power Introduces Drive Chain

The 530 Severe-Duty Z-Ring chain provides the ultimate strength for performance applications, with a tensile strength of 11,200 lbs.

Destination Dealership: World of Powersports

Twenty-five years ago, brothers Matt and Mike Jackson took a chance and followed their passion with the opening of a new business world. Matt grew up racing motocross and longed to be involved with the industry, and older brother Mike was also a rider.