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BRG Sports & 360fly Partner To Develop Advanced Helmets Featuring 360-Degree Video Tech

BRG Sports and 360-degree camera innovators, 360fly, have announced a formal partnership to develop a line of advanced helmets, featuring 360fly’s stitchless, single-lens 360-degree video capture technology.

DragonFire Flying V for Yamaha YXZ 1000R

DragonFire has announced that the Flying V bar joins the expanding range of products for the new Yamaha YXZ 1000R. The Flying V is DragonFire’s version of the classic RacePace anti-intrusion in a bolt-on application.

Leader Motorcycle Desert Dawgs in Indian Tan

Due to popular demand, Leader Motorcycle is now manufacturing the Desert Dawgs in “Indian Tan” as well as original black. Desert Dawgs keep feet and legs warm and dry in rainy or cold weather – without the hassle of a bulky fairing.

Leader URBAN Mounts

Leader’s new URBAN line features a slimmed-down, streamlined look that today’s riders are looking for. The URBAN mounts are of interest to sport, dual-sport/adventure, adventure/touring and cruiser riders and hold phones, GPS, cameras and more.

Leader to Launch URBAN Mounts at AIMExpo

Leader will be officially introducing its new URBAN line of mounts for phone, GPS, camera and more at the 2015 AIMExpo show. The URBAN mounts are designed for all kinds of motorcycles, from sport bikes up to cruisers.

BRP Announces Can-Am Defender Family and NASCAR Sponsorships

BRP enters the utility-recreation segment of the off-road market with the all-new Defender family of side-by-side vehicles. The company also announced several sponsorships NASCAR.

Corbin RKA Removable Liners for Slingshot Fleetliner Saddlebags

Corbin has introduced saddlebag liners by RKA Motorcycle Luggage. Although offering another layer of protection and weather proofing for cargo, the real value is the ability top remove them and take them with you when you need to.

Yamaha Partners with Panasonic on Joint Marketing and ECommerce Initiatives

Yamaha Customer Support Group, a division of Yamaha Motor Corporation, U.S.A., and Panasonic Consumer Electronics Company have announced a two-year, multi-faceted marketing and ecommerce partnership that will integrate Panasonic Adventure’s line of action cameras with Yamaha’s line of powersports products.

Polaris Announces New Limited Edition Slingshot at Las Vegas Dealers Show

After turning heads across the country in Red Pearl and Titanium Metallic, Polaris’ Slingshot is getting a striking new edition to its line-up – the Black Pearl SL Limited Edition – starting this August.

Leader Motorcycle Steering Stem Mounts for Sport, Dual and Adventure Bikes

Leader Motorcycle has announced its eCaddy Steering Stem Mounts geared toward sport bike, dual sport and adventure bike riders. The mount holds phones, GPS, cameras and more, and mounts to the steering column/fork stem/triple tree on all kinds of motorcycles.

From Frog Legs to Lithium

It was a feud over frog legs that led to the invention of the battery more than 200 years ago. Alessandro Volta is credited with inventing the battery in 1800, but he only stumbled onto it as he was trying to disprove a theory of another scientist who found touching frog leg nerves to metal made them move, thus proving “animal electricity.”

Leader Motorcycle eCaddy Universal Mount

Leader Motorcycle calls it the eCaddy Universal Mount. It works on any bike with brake assembly, clutch assembly, reservoir, switch housing – basically anywhere you have two bolts that have screw spacing between 25mm and 40mm.

Rockford Corporation Adds to its Team

Rockford Corp. has announced that it has added Alvin Klement and Ronnie Brashear to the Crimestopper sales team, effective immediately. Rockford has also recently added several key positions to the safety and security group.

ARI Network Services, Inc. Announces Release of ARI Mobile Version 2.0

ARI Network Services, Inc. announced the release of ARI Mobile Version 2.0. The ARI Mobile app is available as an add-on to ARI’s dealer website platform and allows dealers to quickly and easily add new inventory to their websites, optimize inventory listings and syndicate content to third-party sales channels.

Mustang Seats 35th Anniversary Campaign Takes Flight

It isn’t every day that a company in the motorcycle industry celebrates its 35th anniversary, so when Mustang Seats hit this milestone this year, they really wanted to do something special.

Sena Technology Powering American Motorcyclist Association Flash Tours for 2015

The American Motorcyclist Association and Sena Technology are partnering to offer motorcyclists fun riding opportunities and chances to win great prizes throughout Sena AMA Flash Tours for 2015.