KTM Announces New 2014 Contingency Program at KTMCash.com
The program is open to amateurs and pros riding KTM motorcycles in motocross, off-road and road racing events. Through the program, participants can earn KTM Cash credit to spend at a KTM dealer and receive KTM Cash on a Visa debit card.
Video from AIMExpo: ARI
ARI’s director of education Bob McCann talked to MPN about what dealers can do to maximize their dealer websites for sales and marketing. McCann encourages dealers to treat their website like a brick-and-mortar location.
Schuberth Announces ‘Trade-Up’ Discount Program
Women riders and passengers can trade in an old helmet to receive $150 off a Schuberth C3W. The program runs through Dec. 31 and requires the trade-in of an old helmet to the dealer in order to receive the $150 credit off a new C3W.
Turning Points
AIMExpo was a game-changing event for the powersports industry, and we’re already looking forward to next year!
Des Plaines Honda
This Chicago-based dealership ranks customer satisfaction as priority No. 1 and makes a concerted effort to give everyone who walks through the dealership an experience.
Harley-Davidson Reveals All-New Platform To Inspire The Next Generation of Global Riders; Bikes Coming in 2014
The Harley-Davidson Street 750 and Street 500 feature new liquid-cooled Revolution X engines and dark custom styling. The two products are a continuation of Harley-Davidson’s push to design for young riders around the world, which began with the introduction of Project RUSHMORE in August.
ARI Announces Acquisition of Duo Web Solutions
ARI’s acquisition of Duo Web Solutions expands ARI’s online solutions to include digital marketing services. CEO of Duo Web Solutions Heather Blessington will join the ARI management team as chief marketing officer.
Racer Gloves USA to Appear In Milan
Racer Gloves U.S.A. president Lee Block will appear in Milan at the EICMA International Motorcycle Exhibition to display Racer Outdoor GmbH’s line of premium motorcycle apparel. He will also discuss the North American marketing plans and introduce new glove styles for 2014.
Motorcycle & Powersports News Announces Staff Changes
Babcox Media Inc. is pleased to announce the appointment of Brendan Baker to the position of editor of Motorcycle & Powersports News (MPN). In conjunction with Baker’s new appointment, Robin Hartfiel has been appointed to the position of editor-at-large for MPN. Colleen Brousil, editor of MPN, who has served in a variety of editorial capacities with the brand since 2002, leaves her role with Babcox Media to take another position within the industry, as director of marketing for ARI, a technology solutions company based in Milwaukee, Wis.
ARI Network Services Reports Record Fiscal Fourth Quarter
ARI’s fiscal fourth quarter revenues showed a 44 percent increase over the same period last year. The company also highlighted its fiscal year 2013 performance.
Glenn Philipp Named Drag Specialties Sales Representative
Philipp will cover the Michigan territory and brings extensive marketing experience, having launched new dealership programs and organized local rallies in the Milwaukee area.
DX1 Software
The DX1 operating platform features a single sign-on entry point that enables one-click access to all business applications. It also offers real-time updates to inventory pricing, along with key financial information.
Dominion Powersports Solutions to Host Facebook-Focused Webinar
As part of its Pulse series of webinars, Dominion Powersports Solutions will host a free webinar on how to use Facebook as a successful marketing tool. The webinar will feature three dealerships who are performing well above average in key Facebook benchmarks.
Zero Motorcycles Rebrands to Coincide with 2014 Model Launch
The update to Zero Motorcycles’ corporate branding, including its logo, reflects the rapid development of the Zero product line and is based on extensive consumer research and analysis, according to the company. The company will unveil its 2014 model line at the 2013 EICMA International Motorcycle Exhibition in Milan, Italy.
MagnaFlow Partners with Arlen Ness to Produce American V-Twin Exhaust Systems
MagnaFlow and Arlen Ness Motorcycles announced a new partnership to manufacture and sell a complete line of co-branded exhaust products worldwide. In addition, MagnaFlow has named Chris McGee director of the motorcycle division at MagnaFlow.
Design Engineering Inc. Hires New Powersports Market Manager
Brian Van Koevering has close to 15 years of powersports marketing and brand management experience. He most recently served as PowerParts accessory program manager for KTM North America and has previously worked with Enduro Engineering and Gardener-Westcott Company.