Suzuki Announces Higher Level Support for Amateur Motorcycle Racers in the US
Following the unveiling of its 2016 Suzuki RM-Z250 motocross bike, Suzuki also announced an overhaul of its amateur race support program. The new more powerful support structure is designed to help build future champions and reward Suzuki racers for their efforts along the way.
Gear Up – A Way Of Life
[dropcap]T[/dropcap]he MIC’s new “Gear Up” launch is not a campaign – it’s the beginning of a movement! Not your average preachy public service messaging, this program is intended to reach out to the industry and riders alike with the goal of “self-improving” your level of gear selection… and reminding you to wear it every time
Track Days Speed Your Sales
The doors to the track swing open at 7 a.m. Many of the attendees have been up since 5 a.m. to get to the track on time, and a hardcore group has been up most of the night working on their ride. The mandatory riders meeting is at 8:30 a.m. and by 9 a.m. the first group of riders is out on the asphalt, honing their skills.
AMA Congratules Marvin Musquin on AMA Supercross 250SX East No. 1 Plates
The American Motorcyclist Association congratulates Marvin Musquin, who won the 2015 AMA Supercross 250SX East title at MetLife Stadium in East Rutherford, N.J., on Saturday, April 25.
Malcolm Smith Racing MAX AIR Glove
The MSR MAX AIR line is Malcolm Smith Racing’s lightest and most ventilated riding gear. Excessive heat is not just uncomfortable, it is dangerous. Prolonged extreme heat degrades your physical and mental capabilities. Stay cooler longer with MAX AIR.
Answer Racing Spring Collection
Answer Racing’s spring collection apparel combines high tech with new colors. Highlighting the 2015 collection are two new colorways for the Alpha Air vented race wear and three new color schemes for the popular Syncron line.
American Honda Names Chuck Boderman VP, Motorcycle Division
American Honda announced today that Chuck Boderman has been promoted to the position of Vice President, Motorcycle Division. Outgoing Motorcycle Division Vice President Robert Gurga will serve as a Senior Advisor ahead of his August retirement.
Shifting Gears: March 2015
Editor-at-Large Robin Hartfiel is our tabloid reporter when it comes to finding out who is on the move in the powersports industry. Robin’s many years of experience in the market and hundreds of industry contacts means he usually knows what is happening before anyone else.
Does it Say ‘Sucker’ on my Forehead Somewhere?
So why is it that many of these same aftermarket distributors, which we’ve been supporting for a long time (some well before LBJ) are now selling direct to the very same consumer that we’ve been trying to get into our store.
Yamaha Champions Riding School Launches Yamaha Sportbike Demos Program
Yamaha Champions Riding School (YCRS) will be bringing an all-new Yamaha sportbike demo program to numerous track-day events across the country this year. The demo program will be offered free of charge to track day customers and consumers, and will feature a complete line of Yamaha sportbikes.
MotoAmerica Race License Processing Available
The American Motorcyclist Association has opened the license application process for all MotoAmerica-eligible road-racing classes. MotoAmerica is the new home of the AMA Superbike Series.
Importations Thibault Ltd Becomes Distributor for ONE Industries in Canada
Canadian distributor Importations Thibault Ltd., recently announced it has partnered with the U.S. company ONE Industries to distribute its products in Canada. The complete line of products will be available for dealers in September. One Industries, with its family of brands such as TAG Metals Racing and Sunline Racing, offers helmets, race wear, protective gear,
Yamaha Champions Riding School Receives Official Recognition from the Motorcycle Safety Foundation
The Motorcycle Safety Foundation has announced its recognition of the Yamaha Champions Riding School, making it only the second third-party curriculum to receive this distinction by the MSF. The YCRS is now led by Nick Ienatsch and Ken Hill.
Shifting Gears
Printing All The News That Fits
Courts, Pfeifer Win Thruxton Cup Races at Willow Springs
Historic Willow Springs International Raceway hosted round three of the Thruxton Cup series last weekend, April 26-27, pitting entrants against one another, the track and Mother Nature. Through it all, Zack Courts posted a victory on Saturday, while Jack Pfeifer won the Sunday race.
British Customs and Thruxton Cup Racing Return
British Customs partnered with BES Industries and the American Historic Racing Motorcycle Association in 2009 to become the title sponsor of Thruxton Cup Racing to Triumph enthusiasts a place to celebrate and carry on the racing traditions of the Triumph brand.