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Oversupply of ATVs Causes Unusual Drop, Other Segments Up


Prices continue to inch upwards again this month. The surprising part is that the increases are by much smaller amounts than we have historically seen for this time of year.

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All of the bike segments are up by less than 1 percent. Cruisers and off-road bikes are up by .9 percent, on/off-road bikes are up by .8 percent, scooters are up by .7 percent, and street bikes are up .5 percent. The domestic V-Twin cruisers are up a touch more at a little more than 1 percent.

Just like last month, the only vehicles showing odd pricing behavior are once again the ATVs. They are down 1.4 percent this month, and combined with last month’s drop of -3.5 percent, these units are down almost -5 percent from two months ago. This segment generally fares better in late summer and the fall market.


Snowmobiles are also down once again, though the amount is not quite as large as last month’s -6.5 percent drop. The segment average is down -3.4 percent, and auction volume is quite low this time of year. Nothing unusual here as most sleds will simply be stored until next winter as activity in this segment dries up during the summer months.

Personal watercraft and jet boats are surprisingly not up this month, but mirroring the motorcycle segments, the increases are rather small. The segment average is up by 1 percent, but the older models are up a
little more at around 2 percent. These older units, which have lower prices to begin with, show higher percentage changes, but the actual dollar amounts involved are relatively small, leaving the overall segment change at an even 1 percent. 

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