Attendees at the SEMA show were treated to a sneak peek at the new OBOR Off-Road Rubber, a full range of ATV/UTV tires for virtually every type of riding, racing and recreation.
“Starting in the spring of 2019, we are looking to target the U.S. ATV/UTV tire market with a new brand called OBOR,” said Brand Manager Brandon Tai. “Standing for ‘Our Belief On the Road’ OBOR literally represents our belief that we have the best tires in the business where the rubber meets the road, so to speak. Our brand is based on increasing performance in every terrain.”
According to OBOR, years of R&D has led to tires that are 30 percent better than the competition across the board.
“For our tire performance and quality, we had conducted extensive testing in the U.S. with top racers and experienced riders… we will be revealing who our team is later. Our tires were tested against famous brands and in blind testing the riders really liked our tires and gave them higher rating than these well-known brands,” Tai said.
Not only do the tires work well, they have an application for every type of terrain, from the Antelope to the Pinnacle, there are 10 uniquely different UTV tire styles alone, according to the company.
“Our two specialty tire manufacturing plants are among the largest in the world, so we have the capability and expertise to roll out a comprehensive array of fully tested tires at SEMA,” Tai said. “Our team of engineers have spent countless hours perfecting our products to give you unrivaled performance.”