fbpx

NPA: September AWP in Review

As temperatures start to cool down, the off-road category in the wholesale powersports market is heating up.

Off-Road Up, On-Road Slowing Down

As temperatures start to cool down, the off-road category in the wholesale powersports market is heating up. With hunting and desert seasons quickly approaching, the off-road segment is experiencing continued demand.

Compared to three-month Average Wholesale Prices (AWP), the off-road categories have increased across the board, most notably a +9% and +10% increase in ATVs and side-by-sides. Off-road prices are also up Year over Year (YoY) and are at five-year highs in seasonal AWP.  

As off-road rises, on-road categories have started to slow as we near the winter months. All major on-highway categories are flat or down vs. their three-month average AWP, which is expected this time of year. When comparing September’s AWP for on-road categories YoY, we see all categories are still up double digits over last year.

Model Ages Varied

Off-road’s average model age dropped more than one year in September. This was a major influence in off-road’s rise in AWP for September. Unlike the off-road category, the on-road categories average model age was mixed. Overall vehicle condition scores did not fluctuate much for most categories, but they have been declining in the sport and dual sport categories. 

Q4 Predictions

As we enter the typically slower months of the powersports season, the pandemic-related increases in buyer demand and first-time riders are keeping values higher than usual. We expect on-highway vehicle AWP to gradually decline through the end of the year, while off-road will remain solid. 

Inventory management will be key to pre-owned success this holiday season. With limited supply, stocking the right inventory and managing days in inventory will result in a more profitable winter. 

Link: NPA

You May Also Like

Apparel Pro: Snowmobile Helmets

Keep your face warm and vision clear.

snowmobile helmet, snowmobile

Since time immemorial, when riding sleds across the snow, residents of polar regions have been protecting their faces from being chapped by arctic winds. Today, we’ve got powered sleds to whisk us through winter wonderlands, and we can trade in those classic fur hoods, scarves and balaclavas for helmets instead. While those in the furthest reaches of the north, such as Alaska or the Northwest Territories, still tend to ride at a slower pace — even on snowmobiles — and opt for yesteryear’s facial gear, down in the Lower 48 and southern Canada, most snow-goers will need to decide which types of snowmobiling helmets best suit their riding styles and comfort needs.

Tips for Selling Snow Bikes and Snowmobile Accessories

Let it snow and let the cash flow.

snowmobile dealership, snowmobiles, accessories, snow apparel
What Is a Snow Bike?

How does it differ from a snowmobile, and who is the target audience?

YETI SnowMX
Destination Dealership: Indian Motorcycles of Sturgis, South Dakota

Indian Motorcycles of Sturgis centers its business plan around the status of Sturgis as both a destination in itself and as an entry point to the scenery and roads in South Dakota’s Black Hills area.

Popular Snowmobile Accessories

Which accessories will customers need before they even leave the showroom with their new sleds?

snowmobile, accessories

Other Posts

Dealing with Multi-Generational Dealership Employees

Understanding generational gaps and differences is part of working on the business. How are you dealing with it?

Choosing the Right Snowmobile

Help your customers know which sleds are right for them.

Arctic Cat, Snowmobiles, Mountain
Have You Added One Brand Too Many?

Think twice or even three times about adding additional brands to an already successful dealership.

Motorcycle business, background, motorcycle showroom, blurry abstract, blurred background and can be an illustration of motorcycle parking articles
Gift Ideas for Riders

Help your customers find the right gifts this season.

gift, motorcycle, Santa hat