New Mobile App Gives Dealers Innovative Approach to Securing Valuable Information

Acceler8 LLC has announced the launch of the Acceler8 mobile apps and platform, giving dealerships an innovative approach to securing valuable information about consumers during the test ride experience.

“Both apps give dealers an effective way to engage with a showroom customer, before, during and even after the test drive,” reports Scott Petinga, CEO of the Scott Petinga Group and an automotive and powersports marketing expert who owns the Acceler8 company.

With a simple scan or swipe of the customer’s driver’s license from an iPad or iPhone a dealership will receive a generous amount of data about their customer. Sales associates will also have the option of digitally recording each vehicle used during the test drive registration process using the app’s VIN Reader/Decoder functionality.

“Acceler8 is an inexpensive way for both automotive and powersports dealerships to get a leg up on the competition,” explains Petinga. “The app opens new doors into getting to better know the customer who’s ready to make a vehicle selection and allows dealers to steer that customer to the right choices.”

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The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.