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MV Agusta Wins ‘Most Beautiful Motorcycle’ of EICMA

With the new Brutale 1000 Serie Oro, MV Agusta has won the prestigious title of  “The most beautiful motorcycle of the show” at EICMA.

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With the new Brutale 1000 Serie Oro, MV Agusta has won the prestigious title of  “The most beautiful motorcycle of the show” at EICMA.

The competition, organized by the largest Italian monthly motorcycle magazine, Motociclismo, saw the MV Agusta Brutale 1000 Serie Oro firmly in command throughout the week of the fair: the new four-cylinder from Schiranna has totaled 35 percent of the preferences expressed by over 16,000 voters.

The Ducati Hypermotard SP followed receiving 19 percent of the votes and in third position the Aprilia RSV4 1100 Factory with 9 percent.

The latest new-born MV Agusta, is an unprecedented work of art, enthralling the audience of the
two-wheeled exhibition.

The award ceremony took place this afternoon, the final day of EICMA 2018, at the Motociclismo
stand, in the presence of Giovanni Castiglioni, president of MV Agusta; Adrian Morton, design
director; Andrea dell’Orto, president of EICMA and Piero Bacchetti of Edisport Editoriale.

Brutale 1000 Serie Oro, at its first appearance, has instantly become the most desirable
motorcycle for riders worldwide. With this model MV Agusta has revolutionized a market segment,
re-interpreting technical and stylistic concepts synonymous with MV Agusta and at the same time
defining new aesthetic and performance parameters. With 212 hp of peak power and a top speed
of over 300 km/h, MV Agusta has brought the concept of hyper-naked to its extreme limit, making
it the absolute benchmark within the category.

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