MV Agusta Enters E-Mobility Segment with Sleek E-Bike

MV Agusta Motor S.p.A. unveiled its upcoming entry into the electric mobility market with a range of lightweight e-vehicles bearing its iconic wings and gearwheel logo. The brand extension leverages MV Agusta’s growing stake in the urban mobility segment.

The line is directly targeting the untapped market of sophisticated, discerning urban dwellers for whom moving around the city on a sports motorcycle is not the most practical option. MV Agusta e-mobility light vehicles will fill the gap and meet the need for a fast, stylish and eco-friendly way to roam the metropolis.

E-bicycles will be launched first, soon to be followed by kick scooters. The company chose the name AMO, Italian for “I love”, for this first e-bikes series. It takes after the company’s passion for two-wheels.

There will be two models in the series, the RR and the RC, both featuring a 250W silent Mahle engine with an assisted speed of up to 16-mph, a 250Wh Panasonic battery providing 46-miles range on a single charge, and premium components such as the Pirelli tires, the Magura disc brakes and the Gates Carbon Drive belt. At just 15.5 kg, AMO bicycles are lightweight and inconspicuous, ideal for urban commutes or leisure trips.

Timur Sardarov, CEO of MV Agusta Motor S.p.A., commented: “Our world is moving fast, society is evolving at a cadence the pandemic and the new-normal have dramatically accelerated. The motorcycle industry has come to form part of a single, larger market of lightweight mobility that encompasses all two-wheel vehicles. There is a growing need for affordable, light and eco-friendly mobility solutions, especially in large, busy urban contexts. An entire segment, almost untouched. We realized the time was right for us to unlock the full potential of what the MV Agusta brand stands for. Speed, quality of engineering and authentic Italian design are values that resonate with urban dwellers and bikers alike. I am confident this move to diversify our product portfolio with an exciting and different product range will be well received by the markets and bring us the expected returns.”

The elegant RR version will come in a choice of two liveries, one yellow and black, the other red and black, while the limited-edition RC will be offered in the classic red, white and black Reparto Corse livery.

The newcomers in the MV Agusta family will be designed and engineered in Italy, following the brand’s tradition of impeccable craftsmanship, using the latest technology and advanced, premium materials. Partnerships have been developed with established manufacturers for kick-scooters, while e-bicycles will be entirely assembled in-house.

Both product series will be available online at www.mvagusta.com in the e-mobility section as well as through MV Agusta’s traditional sales network. External partners will also be involved to boost launch and distribution.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.