fbpx

Mustang’s Sales and Marketing Teams Relocate to Company Headquarters

The two departments will now work out of the company's original factory in Three Rivers, Mass. This is a strategic move on the company's part, accompanied by the revitalization of Mustang headquarters, hiring of new staff and expansion of products.

Mustang Seats announces that its sales and marketing departments have been relocated from their satellite location to the company’s original factory in Three Rivers, Mass.

The company’s headquarters, located inside a historic renovated textile mill, will be revitalized and will include a call center. Mustang aims to add more employees to its staff, as well as expand its product range.

“The goal [of the move] was to bring all of Mustang’s offices under one roof,” said Marketing Director Marilyn Simmons. “We needed to unplug for a couple of days in order to bring our state-of-the-art call center online, but we are back up and running full steam ahead. With the notable exception of our big rig crew out at the rallies, our entire team is now in the same New England town we have been in since the company was founded back in 1980.

“A benefit of bringing sales, marketing, R&D and manufacturing together is that we can greatly accelerate the time it takes to bring a new seat to market," she continued. "Good thing, too — Mustang is already beta testing the first custom seat program ever offered in our 33-year history.”

You May Also Like

Turn 14 Distribution Adds Gaerne to the Line Card

Gaerne is an Italian motorcycle footwear brand.

Turn 14 Distribution, Gaerne boots

Turn 14 Distribution has announced the addition of Gaerne, a motorcycle footwear company, to its extensive line card.

“We are thrilled to welcome Gaerne to our product lineup. The company’s reputation for producing top-tier motorcycle footwear aligns with our mission to provide our customers with the best products the industry has to offer. Gaerne’s dedication to innovation, quality and performance makes them a perfect fit for our portfolio,” said James Kramer, divisional purchasing manager, Turn 14 Distribution.

Royal Enfield Introduces Global Rentals and Tours

The rental program extends to 60-plus destinations.

Segway Powersports and Octane Shift Gears With Strategic Financing Partnership

Effective, April 1, 2024, prime and non-prime consumers are eligible for financing on Segway’s entire range.

Octane, Segway Powersports
2024 Harley-Davidson Homecoming Festival Kicks Off in 100 Days

Tickets are on sale for Veterans Park headliners Red Hot Chili Peppers, Jelly Roll and HARDY.

Nitro Circus, Harley-Davidson Homecoming

Other Posts

MIC Statistical Annual Now Available

Get ahead of the motorcycle sales season.

Motorcycle Industry Council
REV’IT! TAILORTECH Design Challenge Offers U.S. Riders Chance to Win Custom Race Suit

Submissions will be accepted through April 21, 2024.

racing suit
Vespa World Days 2024 Set to Run April 18-21

The National Vespa Clubs from 55 countries come together, uniting thousands of Vespas from five continents.

Vespa World Days 2024
Mips Becomes Official Safety Partner of the FIM Motocross World Championship

This exclusive collaboration promotes enhanced safety awareness across the MXGP series.

MXGP/Mips partnership