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MSR Hard Parts Protects its Brand with MAP Policy

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In order to protect its dealers and prevent devaluing the brand, MSR Hard Parts has announced the implementation of a Minimum Advertised Price (MAP) policy. This MAP policy becomes effective January 1st, 2015 for distributors and dealers alike. Any retailer advertising products at lower than suggested retail prices will be subject to disciplinary action, which could include termination of their dealer account.
“The MAP policy is being implemented in order to preserve our reputation for providing customers with high value products,” explains MSR Hard Parts Brand Manager Jason Gearld. “MAP will protect the integrity of the brand reinforcing our strong after-sales support and further enhancing the MSR Hard Parts brand image and competitiveness in the marketplace.”
This MAP policy is being implemented unilaterally and applies to all distributors, retailers and resellers of MSR Hard Parts products to end users in the United States. Resellers of MSRHP products will have until February 28th, 2015 to be in compliance with the policy.
All questions about this MAP Policy should be in writing and directed via U.S. Mail to MAP Policy Administrator, MSR Hard Parts, 1621 Alton Parkway, Suite 100, Irvine, CA 92606 or via e-mail [email protected] who will respond only in writing. No oral communications about this MAP policy are authorized.
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