MSF Selected by Lime as Rider Education and Safety Consultants for Electric Moped Rentals

Lime, the leading operator of app-based shared electric vehicles, has engaged the Motorcycle Safety Foundation, the internationally recognized developer of comprehensive, research-based rider education and safety training programs, to consult on the design of a suite of safety lessons for users of its new line of electric two-wheelers.

“Safety is our biggest priority, and as we add electric mopeds to our existing platform of e-bikes and e-scooters, we want the best-in-class provider of rider education to consult with us, making MSF the obvious choice,” said Wayne Ting, CEO of Lime.

“As micromobility offerings diversify and shift from bicycle lanes onto city streets, MSF is ready to bring its safety knowledge and expertise to help riders learn how to ride properly and have fun. We encourage riders to take full advantage of Lime’s training offerings, and to always wear helmets and other riding gear,” said Erik Pritchard, president and chief executive officer of the Motorcycle Safety Foundation. “This safety module is a good first step to becoming a responsible, safety-minded rider.”

The safety offerings start with an app-based guide and knowledge test that renters must complete before beginning their ride. MSF also supported Lime’s development of a DIY practice guide, which riders can use on their own to refine their riding skills and prepare themselves for various traffic situations. The DIY guide shows riders how to set up personal riding drills in a parking lot, covering critical skills such as braking and cornering.

The new e-moped is the first Lime vehicle to allow the operator to carry a passenger. Lime will provide two helmets in the trunk of every moped. They have a top speed of 28 mph and can travel up to 87 miles on a single charge. To access Lime mopeds, each rider must have a valid driver’s license and take a photo of themselves wearing a helmet, which must be worn throughout the ride.

Lime is also planning to provide free, hands-on training exercises for its riders. MSF-certified RiderCoaches will guide small groups through exercises lasting 30-45 minutes. MSF wants e-moped users to develop good safety habits and be responsible riders, whether they remain renters or eventually become motorcycle or scooter owners. In this way, micromobility users can access this new transportation mode and experience the freedom that two-wheel transportation and recreation provides.

Link: MSF

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.