The Motorcycle & Powersports News (MPN) team has landed in Germany to begin preparations for INTERMOT 2016. As the official publisher of the exclusive INTERMOT Live newsletter, MPN will be producing newsletters from the show floor at the Koelnmesse Center in Cologne, Germany. The newsletters will be distributed simultaneously over the next three days to MPN’s digital subscribers as well as to INTERMOT’s email distribution list. Additionally, a special international print edition of MPN magazine is being distributed during the event at key locations throughout the show.
“We look forward to covering INTERMOT,” says MPN Publisher Sean Donohue. “We will be producing daily updates packed with exciting and compelling news from this international powersports trade show – not only for our U.S.-based audience, but also for INTERMOT’s international group of trade visitors,” he adds. “This will give MPN a great platform to reach an international audience while helping showcase INTERMOT to dealers and industry professionals in the U.S. We see it as a win for everyone involved.”
With its status as a platform for conducting international business, INTERMOT enables exhibitors to present new products and innovations in front of more than 200,000 trade visitors and enthusiasts. Many manufacturers such as Indian and Harley-Davidson have stepped up their participation in Cologne. Key players from nearly all of the motorcycle industry’s segments are also participating in the biannual event. Approximately 1,000 exhibitors and visitors from more than 100 countries attended the previous show in 2014.