Motul Expands Technical Partnership With Arch Motorcycle

Motul recently expanded its long-standing partnership with ARCH Motorcycle. The expanded partnership will see the Los Angeles-based, high-end, custom-production motorcycle company co-founded by Gard Hollinger and Keanu Reeves incorporate Motul’s line of metalworking coolants into its manufacturing process.

Motul has been an innovator and leader in the world of high-performance lubricants for 170 years. MotulTech, a division of the Motul group, specializes in the machining and transformation of metals as well as high-performance lubrication for industrial equipment. By addressing specific industrial constraints with high proficiency, MotulTech has established a key role in ARCH Motorcycle’s development of bespoke parts for its line of motorcycles. Motul provides premium metalworking coolant and machining lubricant solutions for ARCH, in addition to serving as ARCH’s exclusive provider of lubricants.

“Motul lubricants have found their way into every aspect of our products,” said Gard Hollinger, co-founder and design director of ARCH Motorcycle. “What started as our trust in Motul for products has transformed into our trust in it for our manufacturing process. As Motul’s technical partner, we had direct access to their metalworking engineers and set up a Motul Health Check. The MotulTech team recommended an optimized chemistry designed specifically for our metals, process and water conditions. After one year, their Stabilis metalworking coolant has eliminated staining, a critically important component when machining aluminum, and improved our manufacturing processes. With Motul, our job is now faster, easier and delivers an improved product with less post-machining work required.”

“The expansion of this partnership with ARCH Motorcycle, a company that is truly at the forefront of innovation within the motorcycle industry, is incredibly exciting for the Motul and MotulTech family,” said Motul USA Marketing Manager Nolan Browning. “Motul is now involved in nearly every facet of ARCH’s incredible motorcycle range, from machining individual parts and components to ensuring lubrication, protection and performance on the street.”

Both Motul and ARCH set the highest standards for innovation, performance and reliability in their products for discerning clients who expect the absolute best. This partnership will help allow Motul to continue pioneering new products engineered to deliver premium results in motorcycling and manufacturing.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.