fbpx

Motorsport Aftermarket Group Acquires Motorcycle Superstore

Motorsport Aftermarket Group, Inc. (MAG) has announced the acquisition of Motorcycle Superstore, Inc. The Oregon-based Motorcycle Superstore, Inc. joins with J&P Cycles to create the MAG retail group. Superstore founder, Don Becklin, assumes the role of president for the new Retail Group, reporting directly to MAG’s Chief Executive Officer, Brian Etter.

Motorsport Aftermarket Group, Inc. (MAG) has announced the acquisition of Motorcycle Superstore, Inc. The Oregon-based Motorcycle Superstore, Inc. joins with J&P Cycles to create the MAG retail group. Superstore founder, Don Becklin, assumes the role of president for the new Retail Group, reporting directly to MAG’s Chief Executive Officer, Brian Etter.

“We are very pleased to welcome Don and Superstore to our family of companies,” says Etter. “Don has a proven track record driving both growth and innovation in a rapidly changing market. I am proud to have him join our leadership team.”

As president of the new retail organization, Becklin will oversee operations of both companies from the Superstore headquarters in Medford, Oregon. However, Superstore and J&P Cycles will retain their unique consumer brand identities, and the two companies will continue to operate as separate businesses.

“We want to create an environment where both J&P Cycles and Superstore keep their cultures and connection with the customer, while allowing both companies to benefit from the efficiencies and expertise of the group,” says Becklin.

The Retail Group remains committed to fostering an environment where Superstore and J&P Cycles can maintain their focus on customer service while continuing to strengthen the working relationship with all its business partners in the motorcycle industry.

“I have gotten to know Don during the past year,” says J&P Cycles vice president and general manager, Zach Parham. “His story is very similar to how my parents started J&P Cycles, and I have a lot of respect for what he has accomplished. The knowledge and experience he brings from online e-commerce will help me and my leadership team grow J&P Cycles in new and exciting ways. This is a new chapter for J&P Cycles and I can’t wait to get started!” Parham says.

For more information about MAG, visit www.maggroup.com.

You May Also Like

Segway Powersports Launches Full Send Summer Savings Promotion

Segway Powersports’s program with Octane offers 0% APR for 36 months or up to $3,500 rebate on select models.

segway-octane-full-send

Segway Powersports announced the Full Send Summer Savings program with Octane aimed at revolutionizing consumer access to their cutting-edge vehicles. Through this collaboration, customers can now choose between a 0% APR financing rate for 36 months or a rebate of up to $3,500 on select 2023 and 2024 models. This initiative sets a new standard in the powersports industry, demonstrating Segway's commitment to enhancing affordability and accessibility for all enthusiasts.

Suzuki Doubles Factory Warranty on KingQuad ATVs

New Suzuki KingQuad models purchased after July 1, 2024, will automatically receive the two-year limited warranty.

Suzuki Kingquad warranty
FIN Recovers Multiple Can-Am Mavericks After Early Morning Theft

An early-morning theft from a South Florida dealership resulted in five stolen side-by-sides.

FIN GPS Can-Am Maverick
Segway Announces Lifetime Powertrain Warranty

Next-Gen Protection protects all internal engine and transmission components in 1,000cc and above engines.

Segway Next-Gen Protection
Mitas Announces New U.S. Distribution Partner, Parts Unlimited

Mitas and Parts Unlimited have joined forces to bring greater access to motorcycle tires across the U.S.

Mitas logo
Other Posts
Taiga Motors, FreedomRoad Financial Announce Partnership

Taiga Motors partners with FreedomRoad Financial to offer flexible financing for electric snowmobiles and watercraft in the U.S.

Dainese Riding Masters Racetrack Series Class Adds New Dates

Enhance your track riding skills with Racing Class 2, designed for experienced riders with a solid foundation in track riding.

dainese-riding-masters
Melling to Host Melling Supports CARS Show

Meet NHRA Pro Stock drivers, enjoy food trucks, and enter to win a crew member experience at the NHRA U.S. Nationals.

melling-cars-show
FIN GPS Recovers 2022 Can-Am Ryker

Find It Now GPS Security was able to find the stolen Can-Am Ryker after the owner contacted local authorities.