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Business Management

Motorcycle Sales Still Up Double Digits Through Q2

New-model motorcycle sales among leading brands increased 15.2 percent through the second quarter of 2021, according to the Motorcycle Industry Council Retail Sales Report. The year-to-date sales figures, compared to the same period last year, jumped by double digits in the on-highway and dual-purpose categories, and scooter sales were up, too.

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Photo/MIC: Data from MIC Retail Sales Reporting System, which gathers new motorcycle sales data from 14 leading OEMs and distributors in the U.S., providing a strong indicator of total sales trends.

“We’re seeing strong performance in motorcycle sales,” said Erik Pritchard, MIC president and CEO. “Through the second quarter of 2021, the increases with street-legal motorcycles – on-highway motorcycles, dual-purpose bikes, and scooters – demonstrates continued interest in our products and the lifestyle. Our industry continues to work hard at keeping up with strong consumer demand amid supply chain pressures.”

Only off-highway sales dipped slightly through Q2, by just 3.2 percent – and that was compared to a phenomenal first half of 2020 that saw off-highway sales rocket up by 50.3 percent, among leading brands, compared to the previous year. Year-to-date sales of on-highway motorcycles were up the most, by 25.2 percent. The dual category was up 16.7 percent. Scooter sales rose 8.3 percent.

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Link: MIC

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