Motorcycle & Powersports News Announces Staff Changes

Babcox Media Inc. is pleased to announce the appointment of Brendan Baker to the position of editor of Motorcycle & Powersports News (MPN). In conjunction with Baker’s new appointment, Robin Hartfiel has been appointed to the position of editor-at-large for MPN. Colleen Brousil, editor of MPN, who has served in a variety of editorial capacities with the brand since 2002, leaves her role with Babcox Media to take another position within the industry, as director of marketing for ARI, a technology solutions company based in Milwaukee, Wis.

Babcox Media Inc. is pleased to announce the appointment of Brendan Baker to the position of editor of Motorcycle & Powersports News (MPN). Baker has been with Babcox for more than 11 years, and most recently served as senior editor for MPN. In addition, he serves as content director for Babcox’s Engine Builder and Speedville.com brands.

“Brendan Baker has been an integral part of the Babcox team serving the motorsports, performance and powersports markets for many years," said Bill Babcox, president of Babcox Media. "The industry expertise he has accrued during his time with the company will serve him well in this new role as editor of MPN. Brendan’s passion for racing and for powersports, along with his prior experience as a crew member for several professional racing organizations, will be evident as he continues to enhance his involvement within the powersports market.”

In conjunction with Baker’s new appointment, Robin Hartfiel has been appointed to the position of editor-at-large for MPN. Based in Irvine, Calif., Hartfiel has been a contributing writer for MPN and industry consultant. As editor-at-large, he will be responsible for reporting on the powersports market for MPN, as well as representing MPN in the marketplace at industry events and functions and assisting with the implementation of an industry advisory board. In addition to expanding his role with MPN, he will continue his involvement within the powersports market, where he serves in a variety of industry consulting roles. Hartfiel previously served as editor and publisher of MPN through 2008.

“Robin has been a key contributor to MPN for many years, and we are pleased with his enhanced role with the brand," said Greg Cira, publisher of MPN. "Robin is a very well-respected journalist and adviser within the powersports market and his expertise and knowledge will help bring information of value to powersports dealers and suppliers.”

Colleen Brousil, editor of MPN, who has served in a variety of editorial capacities with the brand since 2002, leaves her role with Babcox Media to take another position within the industry, as director of marketing for ARI, a technology solutions company based in Milwaukee, Wis.

LAND announced the appointment of Shane Seymour as executive vice president of sales. Seymour’s arrival signifies the company’s focus on growing sales and dealer partnerships nationally, as funding continues to push in-house production forward.

Over the last year, LAND has displayed significant agility and strength, exceeding production and profitability goals while attracting top-tier talent. Following the close of an oversubscribed Series A round, LAND ramped up manufacturing of its versatile e-Moto, The District, while continuing to innovate the design and development of its swappable electric CORE batteries. Seymour’s move to lead the sales efforts underscores the company’s steady and strategic trajectory of success and ability to set itself apart in a highly competitive market.