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Mitas Expands into Motorcycle Cruiser Segment with New CUSTOM FORCE Range

Mitas, part of the Trelleborg Group, will introduce the all new custom cruiser tire range named CUSTOM FORCE, at the EICMA exhibition, held from Nov. 5 to 10, 2019, in Milan, Italy.

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Mitas, part of the Trelleborg Group, will introduce the all new custom cruiser tire range named CUSTOM FORCE, at the EICMA exhibition, held from Nov. 5 to 10, 2019, in Milan, Italy.

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The new range will be on display at the Mitas booth in Hall 9, Exhibition stand I73.

Mitas CUSTOM FORCE features all the important characteristics of a high-performance custom cruiser tire: durability, stability, comfort and an attractive design. Entry into the Custom cruiser tire segment represents a new chapter in the Mitas journey to becoming a full range motorcycle tire manufacturer.

The new range has been extensively tested under the most strenuous conditions possible in the U.S. as well as in different countries across Europe, to ensure the best performance.

Ksenija Bitenc, director of the Mitas Motorcycle Tires division, said, “Premium materials, along with a robust carcass ensure great riding performance at different speeds, under all weather conditions and on different road surfaces. Particular attention was taken during the development stage to ensure best-in-class braking and handling under wet conditions.  No detail was left to chance to ensure the full satisfaction of riders even on longer journeys with a pillion rider and luggage. The attractive tread pattern design, with its elegant grooves, is in the shape of a moving snake; a fantastic complement to the tire for real custom cruiser riders.”

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Link: Mitas

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