fbpx

MIC Says Motorcycle Sales Up During the First Quarter

Motorcycle sales among major brands rose 7.2 percent in the first quarter of 2011, compared to the same period last year, according to the Motorcycle Industry Council's (MIC) Retail Sales Report. The report tracks sales among 18 leading brands being sold in the U.S.

Motorcycle sales among major brands rose 7.2 percent in the first quarter of 2011, compared to the same period last year, according to the Motorcycle Industry Council’s (MIC) Retail Sales Report. The report tracks sales among 18 leading brands being sold in the U.S.

The popular scooter segment saw the biggest gain, up nearly 50 percent. Sales of dual-purpose bikes, built for on- and off-highway use and generally among the most fuel-efficient motorcycles, increased by almost 25 percent. Tire sales, a strong indicator of motorcycle use, were up as well during the first three months.

"Nothing compares to a motorcycle for combining fun with saving money," said Tim Buche, MIC president and chief executive officer. "There’s no more enjoyable way to get to work and get around, and rising fuel prices have given our customers yet another great reason to ride."

Motorcycle and scooter tire sales increased 29.4 percent in the first quarter, according to the Motorcycle Industry Council’s Quarterly U.S. Motorcycle Tire Sales Report, which tracks nine major tire brands. Total on-highway tire sales rose 27.5 percent, while scooter tires jumped 48.6 percent.

"Tire sales add to new-bike sales figures as a measure of motorcycle interest since there are still a lot of great used bikes putting on the miles, and older bikes that owners are reviving and enjoying once again," Buche said. "We see Americans leaving their cars at home more, enjoying the convenience and exhilaration of motorcycling, and getting into a different way of being green."

The MIC Owner Survey estimates that 11 million motorcycles were in use in 2009, a 5 percent increase over the 2008 motorcycle population of 10.4 million. Motorcycle miles traveled also increased 5 percent from 2008 to 2009 with a total of 27.6 billion miles. The percentage of U.S. households with at least one bike rose from 5.4 percent in 2003 to 6.8 percent in 2009.

For more information about the Motorcycle Industry Council, visit www.mic.org.

You May Also Like

Industry Veterans Marilyn Stemp and Steve Piehl Appointed to Sturgis Motorcycle Museum and Hall of Fame’s Board

Stemp and Piehl will begin serving on the board immediately.

Marilyn Stemp and Steve Piehl

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.

MIC Statistical Annual Now Available

Get ahead of the motorcycle sales season.

Motorcycle Industry Council
REV’IT! TAILORTECH Design Challenge Offers U.S. Riders Chance to Win Custom Race Suit

Submissions will be accepted through April 21, 2024.

racing suit
Vespa World Days 2024 Set to Run April 18-21

The National Vespa Clubs from 55 countries come together, uniting thousands of Vespas from five continents.

Vespa World Days 2024
Mips Becomes Official Safety Partner of the FIM Motocross World Championship

This exclusive collaboration promotes enhanced safety awareness across the MXGP series.

MXGP/Mips partnership

Other Posts

Rekluse Team Names Randy Mullinix Product Manager

Mullinix comes with a tenure of two decades at leading OEMs.

Randy Mullinix
Indian Motorcycle Announces Sponsorship of Handbuilt Motorcycle Show

Indian’s sponsorship includes the season’s first Owners Ride, Custom Bike Display and demo rides of the all-new Scout lineup.

Handbuilt Motorcycle Show 2024
Iron Pony Motorsports Acquires Honda/Suzuki/Can-Am of Jackson

The company expands its footprint in Ohio.

Iron Pony Motorsports
MAP Services Corp. Adds 13 New Brands to Portfolio of Clients

MAP Services leverages AI to enforce MAP policy and monitor compliance.

MAP Services