Metzeler has partnered with motorcycle industry marketing agency Acorn Woods Communications to boost the brand presence of Metzeler motorcycle and scooter tires in the United States.
“We are very pleased to partner with Acorn Woods Communications,” said Samuela Bracco, vice president of moto business for Metzeler’s North America division. “Now as we enter a new phase in our company’s history, we look to the team at Acorn Woods Communications to help us bring our products and brand message to motorcyclists in America.”
Since 1892, Metzeler has been a driving force in the innovation of motorcycle tires, with a long list of industry firsts under its belt. Most recently, Metzeler introduced the CRUISETEC, designed to deliver the same level of performance found in their Racing, Sport, and Touring tires to v-twin riders. With a diverse product lineup, Metzeler now offers the perfect tire for any motorcycle and any style of riding.
“We are thrilled to join forces with the team at Metzeler to grow their presence here in the U.S. market,” explained Acorn Woods Communications President Ron Benfield. “As motorcyclists and marketers, we understand the importance of the riding experience, and the role that tires play in that experience. We are excited to introduce riders across the country to the quality, innovation and performance of Metzeler tires.”