fbpx

Fulmer Helmets Under New Ownership

Jim Wied, president and owner of BCS International, a powersports product and accessories provider, has announced the purchase of Fulmer Helmets, one of the oldest family-owned motorcycle helmet and apparel brand in the United States.

FULMER COLLAGE

Jim Wied, president and owner of BCS International, a powersports product and accessories provider, has announced the purchase of Fulmer Helmets, one of the oldest family-owned motorcycle helmet and apparel brand in the United States.

Fulmer Helmets will now be known as Loken Imports LLC, DBA Fulmer Powersports.

“We have finalized the purchase of the Memphis-based Fulmer Helmets from Arthur Fulmer III, whose family founded the company back in 1969,” Wied said. “Being one of the oldest helmet brands in existence in the U.S., we are extremely excited to continue the legacy of this business. Fulmer was founded on a simple philosophy of value for riders and service to dealers – and we will continue this ideology.”

Fulmer Powersports will offer an expanded line of helmets and accessories under the Fulmer Powersports brand. Helmets will continue to be the core product line, with complementary assortments of riding apparel, gloves and hard and soft line accessories.

“We will continue Fulmer’s tradition as a dealer-driven brand of power sports product lines, and will continue to ship products from Fulmer’s Memphis-based warehouse location to our dealers,” Wied said. “Fulmer Powersports products will be sold directly through our dealer partner’s sales channels.”

Headed by National Sales Manager Mike Messenger and a sales and customer service force of experienced power sports professionals, Fulmer Powersports is revamped and ready to address all your power sports needs.

You May Also Like

Pirelli Announces Multi-Year Partnership with Liqui Moly Beta Racing

The seven-rider team will compete aboard Pirelli-equipped Betas and rely on the performance of the SCORPION XC range.

Pirelli, Liqui Moly Beta racing team

Pirelli Tire North America has announced a multi-year partnership with the Liqui Moly Beta Racing team that will see its racers competing on Pirelli SCORPION XC tires across North America for 2023 and beyond. This new partnership showcases Pirelli’s commitment to off-road racing, which will include competing in Grand National Cross Country (GNCC), National Enduro Promotions Group (NEPG), U.S. Hard Enduro, EnduroX, National Hare and Hound (NHHA), West Hare Scramble (WHS), World Off-Road Championship Series (WORCS) and National Grand Prix Championship (NGPC).

Moto Morini Chooses AIMExpo for U.S. Market Launch

Moto Morini will be presenting at AIMExpo’s new Product Central stage on Feb. 15.

Moto Morini
H-D1 Marketplace Now Accepting Private-Party Listings

Private parties join dealers on the go-to online marketplace for used H-D bikes.

H-D1 Marketplace
Zapp Expands International Footprint With New Design and Technology Campus in Bangkok, Thailand

The Design and Technology Campus will support the development and engineering of next-generation high-performance electric vehicles and creates a base for Asia-Pacific market growth.

Zapp campus

Other Posts

Can-Am Factory Racers Make History Winning Sixth Dakar Rally

Austin Jones became the youngest back-to-back Dakar champion in T3, while Eryk Goczal became the youngest Dakar winner in T4.

Dakar Rally 2023
Volcon Announces 2023 Vehicle Roadmap as Stag Pre-Production Orders Reach Over $116 Million

The company will be launching products this year and has made manufacturing developments.

Volcon Stag
SX Global Appoints Leading Global Sponsorship Agencies to Support Expansion in 2023 and Beyond

Leading global agencies bolster World Supercross (WSX) international sponsorship expansion.

World Supercross Championship logo
The 2023 Liqui Moly Beta Racing Team

The team returns six riders from the 2022 team and welcomes one newcomer.

Liqui Moly Beta racing team