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Changing Lanes

Matt Kull Tapped To Lead RevZilla and Cycle Gear

As CEO, Kull will oversee both RevZilla and Cycle Gear, two national leaders in the motorcycle enthusiast vertical.


Matt Kull (center) has been tapped to lead RevZilla and Cycle Gear. (Photo: JESSIE FOX / PHILLY.COM)

Comoto Holdings today announced that Matt Kull, current interim CEO of RevZilla, will become the CEO of Comoto Holdings. In this capacity, Kull will serve as head of RevZilla and Cycle Gear.

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“The teams at RevZilla and Cycle Gear continue to outpace projections and delight our customers. It is a tremendous honor to lead these businesses and I am excited to work with both collective management teams to innovate and continue to improve our customer experience,” said Kull.

Kull assumed the role of acting CEO of RevZilla in December 2016, moving from his previous position as COO, where he led the company’s day-to-day operations across departments. He is a co-founder of RevZilla and has been an important driver of the tremendous growth the company has enjoyed over the last 10 years going from startup to industry leader.


As CEO, Kull will oversee both RevZilla and Cycle Gear, two national leaders in the motorcycle enthusiast vertical. RevZilla and Cycle Gear are both subsidiaries of Comoto Holdings, the leading omni-channel retail group focused on apparel, parts, and accessories for motorcycle riders and enthusiasts.

“I’m looking forward to continuing to work with Matt,” said Dan Nelson, president and COO of Cycle Gear. “Over the past year and a half I’ve experienced the benefit to Cycle Gear of having Matt’s insights. His experience and leadership in our space has brought fresh perspectives and a clear focus on continually innovating for the benefit of our customers. I look forward to working with him even more in the future.”


RevZilla and Cycle Gear will continue to operate as independent sister companies with headquarters in Philadelphia, PA and Benicia, CA, respectively. RevZilla was recently ranked #18 on Fortune Magazine’s Best Places to Work in Retail, just behind Nordstrom and Patagonia. Cycle Gear opened 8 stores in the last year and has plans to grow its store count significantly again in 2018.

“After a thorough view of the landscape, we are more convinced than ever that Matt is the right person to lead both Cycle Gear and RevZilla into their next phases. His involvement as a founder of a business that innovated the e-com moto space since day one and his intimate role in building an award-winning culture and customer service organization will help us continue both Cycle Gear and RevZilla’s growth. I’m excited to continue to work with him in this permanent capacity,” said Joe Fortunato, Executive Chairman of Comoto Holdings.

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