Massimo Will Return as OEM Partner for 2014 AIMExpo

The American International Motorcycle Expo (AIMExpo) and Massimo Motor Sports, have announced that the rapidly expanding ATV and UTV manufacturer will return as an OEM partner at the 2014 event, scheduled for October 16-19 at Orlando’s Orange County Convention Center. As one of the key vehicle exhibitors at last year’s inaugural AIMExpo, Massimo intends to activate its presence at AIMExpo this year by unveiling a new, domestically designed sport/utility class product.

While AIMExpo’s all-inclusive platform proved to be a success for Massimo and its ability to reach the trade, media and consumer segments of the powersports marketplace, the company’s real engagement with attendees came at the innovative AIMExpo Outdoors space. Massimo’s latest four-wheel products were available for demos and will continue to play a pivotal role in the company’s involvement in 2014. Additionally, Massimo will conduct a launch event as it unveils its latest product.

“We’re extremely excited to be a part of the 2014 AIMExpo. Last year’s show helped kick off a year full of tremendous growth and success for the Massimo brand,” said Dylan Smith, National Sales Manager. “This year we’ll have a larger presence at the event and we will be formally inviting current and potential dealers, as well as media, to participate in our new product launch and have some fun at a special social gathering.”

Massimo will again offer demo rides of its latest products at AIMExpo Outdoors over the course of the event’s four days. Demo participants will receive free Massimo camouflage promotional gear and a discount code for future purchases.

With over 230 exhibitors already committed to AIMExpo in 2014 and the addition of returning exhibitor Massimo Motor, the event continues to cement its place within the powersports marketplace. Exhibitor numbers and interest continues to grow each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).

For more info visit: AIMExpoUSA.com

The boards of the Motorcycle Industry Council (MIC), Motorcycle Safety Foundation (MSF), Specialty Vehicle Institute of America (SVIA), and the Recreational Off-Highway Vehicle Association (ROHVA) voted unanimously to appoint Scott Schloegel as acting president and CEO of the associations. Diana Sanchez was appointed acting chief operating officer.

Schloegel and Sanchez, whose appointments are effective immediately, will also continue to serve in their current roles as senior vice president of government relations and vice president of operations respectively. The interim leadership was selected to ensure a seamless transition as the associations’ search committee continues to conduct a comprehensive review of the position of president and CEO, and a subsequent search to replace outgoing President and CEO Erik Pritchard.