Powersports industry veteran Mark Mooney has joined Pied Piper Management Company LLC as director, retail performance. In his new role, Mark will manage Pied Piper Consulting for the powersports industry.

Prior to joining Pied Piper, Mark spent four years running Mohala Motorsports Consulting, where he provided solution-oriented assessments and training for motorcycle dealerships. For the 10 years prior to that, Mark owned and ran a successful $10 million multi-line motorcycle dealership. Mark’s motorcycle industry experience began before that in the late 1980s and early 1990s, when he spent seven years working as general manager for two different dealerships.

“We are pleased to add Mark to the Pied Piper team,” said Fran O’Hagan, president and CEO of Pied Piper. “Those dealer principals who have already worked with Mark describe how much they value his wisdom and guidance, but just as importantly how easy it is to work with him.”