fbpx

MAG Announces Andrew Graves as New CEO

Motorsport Aftermarket Group (MAG) has announced the hiring of former Brunswick Boat Group President Andrew Graves as its new Chief Executive Officer. Graves will lead the next phase of integration following the 2014 merger of Tucker Rocky/Biker’s Choice and MAG, and drive the long-term strategy of the combined company. He becomes CEO of MAG effective immediately.

Andrew Graves, MAG CEO
Andrew Graves, MAG CEO

Motorsport Aftermarket Group (MAG) has announced the hiring of former Brunswick Boat Group President Andrew Graves as its new Chief Executive Officer. Graves will lead the next phase of integration following the 2014 merger of Tucker Rocky/Biker’s Choice and MAG, and drive the long-term strategy of the combined company. He becomes CEO of MAG effective immediately.

“We conducted an extensive national search to find the right CEO for MAG,” says J.A. Lacy, MAG’s Chairman. “Andy understands building enthusiast-oriented brands and supporting a strong independent dealer network, proven by his success in the boating industry.” Most recently, Graves served as President of the Brunswick Company’s boat group including Sea Ray, Boston Whaler, Lund and other market leading brands.

“Andy has proven he can successfully manage diverse, complex and decentralized product-based companies — exactly what MAG’s portfolio of market-leading powersports brands is comprised of,” adds Lacy. “He also understands developing distributor networks through a strong focus on customer satisfaction, which is right in the wheelhouse for Tucker Rocky and Biker’s Choice. I expect Andy to energize our team around creating competitive advantage through product innovation and marketing strategy linked to consumer and dealer insights.”

J.A. Lacy, MAG Chairman
J.A. Lacy, MAG Chairman

At Brunswick, Graves successfully integrated major acquisitions to expand the group’s brand portfolio and strengthened relationships with Brunswick’s sister company Mercury Engines to increase company profits. After the collapse of the boat market in 2009, Graves focused on taking costs out of the business through lean manufacturing while at the same time challenging designers to continue to deliver innovation which led to several “Boat of the Year” awards.

Graves brings a diverse, 30+ year work history which includes industrial sales and manufacturing, international, financial services and brand management experience. “I am sincerely looking forward to the opportunity to work with industry leaders and believe we all benefit from remembering consumers and dealers are ultimately responsible for our success,” says Graves. Borrowing from his Brunswick experience Graves offers, “a rising tide floats all boats!”

The company also announced Brian Etter is no longer part of MAG Brands. “Brian played a key role in building the legacy MAG organization,” says Lacy. “I am highly appreciative of his leadership in helping guide the business through the first phase of integration. I wish him well as he pursues new opportunities.”

You May Also Like

KTM ADVENTURE Rider Rally to Descend on South Dakota

The 19th annual KTM ADVENTURE Rider Rally will take place in Deadwood, South Dakota, Oct. 10-13, 2024.

KTM ADVENTURE RIDER RALLY 2024

KTM North America Inc. is preparing for its 19th annual KTM ADVENTURE Rider Rally, Oct. 10-13, 2024, in Deadwood, South Dakota, where like-minded adventurers will have the opportunity to participate in the historic KTM ADVENTURE Rider Rally event together and enjoy the ultimate READY TO RACE experience.

Registrations are now open, and adventurers won’t want to miss this chance to ride with like-minded KTM thrill seekers. Based out of The Lodge at Deadwood, the 2024 KTM ADVENTURE Rider Rally features exceptional adventure riding with a series of challenges and the opportunity to demo select models from our current street and dual-sport ranges.

LeMans Corp. Adds Vice President of Supply Chain

Podlewski has over 24 years in diverse roles within Harley-Davidson and 30 years with supply chain and operations in total.

kipp-podlewski-feature
Krämer Motorcycles USA Adds to Dealer Network

Colorado Springs Powersports joins the company’s North American dealer network.

kramer-logo-feature
AIMExpo 2025 Returns to Las Vegas

AIMExpo is set to rock the Las Vegas Convention Center Feb. 5-7, 2025, for what is shaping up to be a third record-breaking show year.

aimexpo-feature
LAND Partners With Bloom to Supply Electric Battery Solutions

The LAND and Bloom collaboration spurs efficiency, growth and innovation across the light electric vehicle industry.

LAND logo

Other Posts

Moto Guzzi USA Announces Northeast Demo Tour

Attendees will have the opportunity to get behind bars of the newest Moto Guzzi models.

Moto Guzzi Northeast Demo Tour, Moto Guzzi 2024 motorcycle models
Segway Powersports Adds New Managers

JJ Pecsok joins as sales operations manager and Caitlyn Williams transitions to field marketing manager.

segway-new-managers-feature
Suzuki and H.E.P. Announce Next 2024 RM Army Boot Camp

The boot camp includes track time, pro rider interactions and unforgettable moments at this event for Suzuki motocross motorcycle owners.

suzuki-boot-camp
Turn 14 Distribution Adds EVS Sports to the Line Card

The partnership between Turn 14 Distribution and EVS Sports will bring customers an expanded selection of powersports protection.

turn-14-evs-feature