Lucas Oil Products Inc, the American-based manufacturer and distributor of additive and lubricant products, announced that Southern California-based Next Level Sports Management has been enlisted to support the brand’s public relations efforts. Next Level will work directly with Lucas Oil in a continued effort to bring attention to Lucas Oil’s products, broadcasting entities and its involvement with professional racing, such as the Lucas Oil Off Road Racing Series (LOORRS), the world’s preeminent short course off-road racing series.
Next Level Sports Management has decades of experience handling multinational corporations and developing engaging campaigns within the powersports industry, which they will leverage to bring an unwavering commitment to Lucas Oil’s branding and marketing objectives. Collectively, this effort will focus on bringing enhanced education and knowledge to the consistent quality and dependability of Lucas Oil, an industry-leading brand whose products are widely used in the racing, automotive, trucking, powersports, marine, agriculture and outdoor industries.
“Next Level’s experience working in the powersports sector is exceptionally valuable to the overall mission of leveraging Lucas Oil’s image as a market leader,” said Robert E. Patison, executive vice president, Lucas Oil. “This partnership will allow us to enhance our media and public relations efforts by connecting with the most prominent members of the media to strengthen and grow these relations.”
Lucas Oil is already a top-selling additive manufacturer and controls several broadcasting platforms, such as MAVTV and the Lucas Oil Racing TV streaming service. These platforms are utilized to distribute an array of programming, much of which is original content, such as the Lucas Oil Off Road Racing Series, Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling Series, Lucas Oil Pro Motocross Championship and the Lucas Oil American Sprint Car Series. By educating the media and relevant market segments about new and existing products and services, Next Level will not only aid in Lucas Oil’s critical presence within the powersports media landscape, but will also assist in pitching content to television, radio, digital and print media, in order to drive product sales as well as ticket sales and higher attendance at Lucas Oil racing events.
“With its top-notch product line and continued involvement in the racing industry, Lucas Oil continues to innovate and differentiate itself from its competitors,” said Tony Gardea, CEO of Next Level Sports Management. “It is our goal to drive Lucas Oil’s presence within the powersports landscape and elevate its awareness among consumers and media influencers alike.”