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Louis Casarez Becomes President and CEO of Custom Chrome

Custom Chrome has announced the promotion of Louis Casarez to President and CEO. Louis has spent the past 15 years as a dedicated employee at Custom Chrome as well as with parent company DIC in Korea.

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Custom Chrome has announced the promotion of Louis Casarez to President and CEO. Louis has spent the past 15 years as a dedicated employee at Custom Chrome as well as with parent company DIC in Korea. Louis returned to Custom Chrome as Director of Operations after a 12 year deployment in Korea one year ago.

While in Korea Louis was a Design Engineer for the Motorcycle Division. Louis was heavily involved in the RevTech Engine and 6-speed transmission development. Also while at DIC Louis was involved with projects for GM, Clark forklifts and Dana. During the past year as Director of Operations Louis has worked diligently to streamline our company’s focus and goals.

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Louis is a Motorcycle enthusiast first and has worked in many facets of the industry. After graduating top of his class from MMI in 1990 Louis went on to first work for a local Motorcycle shop in the Monterey Peninsula. Louis spent his next four years as a designer at CORBIN Saddles. He then joined Custom Chrome in 1999 as a member of the Research and Development department.

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