Lonski and Associates LLC, celebrating 12+ years, specializing in staffing for the motorcycle, powersports and marine industries, launched the company’s new website as part of their continuous improvement process to better serve both clients and candidates. The new site is located at HenryLonski.com.
The new website is the centerpiece for Lonski and Associates’ 2019 marketing strategy that showcases the recruiting giant in a sporty and engaging new presentation while positioning their recruiters as industry leading staffing specialists.
“We are thrilled with the development of our new website,” said Henry Lonski, founder and president of Lonski and Associates. “We finally have the appropriate level of online presence that reflects who we are and our unequalled expertise in the industries we serve.”
While HenryLonski.com is an important tool for client relations, Lonski and Associates is leveraging the new site to spur even more engagement with candidates looking for choice jobs in the motorcycle, marine, powersports, outdoor recreation and RV industries.
“We are known in the industries we serve as the go-to recruiters for quality candidates,” said Rollin E. Karoll, senior powersports recruiter with Lonski and Associates. “We are always looking for ways to “up our game” for the top tier clients that demand the high level of talent we provide them.”
Marketing drivers to the new website include bold new print and digital advertising, tradeshow participation, publicity opportunities and recently augmented social communication channels including LinkedIn, Facebook and Twitter. Information on the site vividly communicates the company’s expertise in delivering customized precision recruiting, staffing and consulting resources to any size company, at any stage of development, and at any location worldwide.
One primary marketing driver is Lonski and Associates’ new Advanced Career Page on LinkedIn, linkedin.com/company/246419. LinkedIn is the world’s largest professional network where Lonski candidates, clients and potential clients are able to gain a glimpse into the staffing agency’s culture and hear directly from their recruiters as well as other candidate and client testimonials. A testimonial tied to a LinkedIn profile has more credibility than a quote on a website where a viewer has to research manually to evaluate its legitimacy. Furthermore, the LinkedIn Advanced Career Page provides insights into the agency’s key points of difference.
“We never rest on our laurels,” explained Lonski. “Visit the ‘Lonski Lounge,’ booth 1441, at AIMExpo and learn why we’re number one. No one else even comes close.”
Link: Lonski and Associates